Balzac Communications named PR Agency for Seagram Chateau & Estate Wines.NAPA, Calif.--(BUSINESS WIRE)--March 12, 1997--Balzac Communications & Marketing of Napa has been retained as the sole public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most agency for the Seagram Chateau and Estate Wines Company (SCEWC), effective March 1, announced SCEWC public relations director Evan Goldstein. The agency will be responsible for all public relations activities for all brands in the Seagram Chateau and Estate Wines portfolio, which total 2.7 million cases per year with a dollar volume of $215 million. "This is a tremendously exciting collection of wine brands," said Goldstein, "and we have very high expectations for them. After working with Balzac for nearly seven years on our domestic portfolio, we're giving them the opportunity to pull out all the stops, and take us forward with a great deal of enthusiasm and expertise." "We underwent an extensive agency review before determining that we would select Balzac to handle our public relations work," said Stephen Brauer, senior vice president of marketing for SCEWC. "The creative strengths of the agency and their detailed knowledge of the wine business made choosing Balzac a unanimous choice." The Seagram Chateau and Estate Wines Company, a division of Joseph E. Seagram Joseph Emm Seagram (April 15, 1841 - August 18, 1919) was a Canadian distillery founder, politician, philanthropist, and major owner of thoroughbred racehorses. Born at Fisher's Mills, now part of Cambridge, Ontario, his parents died when he was in his teens and for several and Sons, Inc., is headquartered in San Mateo, California San Mateo is a city in San Mateo County, California, in the San Francisco Bay Area. It is one of the larger suburbs on the San Francisco Peninsula, located between Burlingame to the north, Foster City to the East, and Belmont to the south. , with principal offices in Napa Valley Napa Valley, Calif.: see under Napa. Napa Valley greatest wine-producing region of the United States. [Am. Hist.: NCE, 2990] See : Wine and New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . Seagram Chateau & Estate Wines Company represents G.H. Mumm & Cie and Perrier-Jout Champagnes, an unrivaled offering of Bordeaux chateau-bottled wines, Napa Valley's Sterling Vineyards and Mumm Cuve Napa. The portfolio is completed by a collection of Burgundy estate-bottled wines, Dominus Estate, Barton & Guestier, Sandeman Ports and Sherries, the Alsace wines of F.E. Trimbach, The Monterey Vineyard, Tessera tessera: see mosaic. , Castello D'Albola and several other European wines and spirits. CONTACT: Balzac Communications Paul Wagner, 707/255-7667 |
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