Baltimore Gas and Electric Selects Exstream Software's Dialogue to Create 1.3 Million Personalized Customer Communications Monthly.LEXINGTON, Ky. -- Exstream Software, Inc. (www.exstream.com) announced today that its Dialogue software has been selected by Baltimore Gas and Electric Company (BGE BGE Baltimore Gas and Electric BGE Big Green Egg (grill) BGE Beyond Good and Evil (Nietzsche) BGE Busch Gardens Europe BGE Branch If Greater or Equal BGE Bacterial Growth Efficiency ), the regulated utility serving Central Maryland, to create more than 1.3 million personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. customer communications monthly. Based in Baltimore, BGE is a member of Constellation Energy Constellation Energy (NYSE: CEG), headquartered in Baltimore, Maryland, generates, trades, supplies, and distributes energy. The company operates over 35 power plants in 11 states (mainly Maryland, Pennsylvania, New York, West Virginia, and California) under its operating (NYSE NYSE See: New York Stock Exchange :CEG (Continuous Edge Graphics) A VGA RAMDAC chip from Edsun Labs that adds anti-aliasing on the fly. It can also calculate intermediate shades, thus providing thousands of colors on an 8-bit board that normally generates only 256 colors. ), a Fortune 500 integrated energy company. BGE will implement Dialogue to build personalized documents that include targeted customer communications, data-driven charts and graphics and the use of color not of the white race; - commonly meaning, esp. in the United States, of negro blood, pure or mixed. See also: Color . With Dialogue, BGE plans to reduce costs and maintain greater control over the creation of customer documents, while still being able to outsource production and delivery to its third-party service provider. Key drivers in the selection of Dialogue include design independence for the extended enterprise, its ability to accept virtually any input stream, including XML XML in full Extensible Markup Language. Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations. , and its ease of use. The utility wanted to outsource the production of its documents, but still retain control over content, format, on-demand changes, and the inclusion of regulatory-driven communications in the documents. Dialogue makes it possible for BGE to keep the design function in house since BGE's staff can build applications without specialized programming knowledge. Additionally, Dialogue will provide BGE with the ability to automatically map and process XML input. "We debated the concept of totally outsourcing document composition or bringing it in house. Dialogue provides a happy medium," said Ray Alleman, IT consultant for BGE. "Its ease of use will make it possible to develop personalized bills and inserts with minimal effort. With Dialogue, we will be able to manipulate the application and print test documents in our own location and on our own time schedule allowing greater control over the finished product. Additionally, Dialogue will eliminate the need for third-party changes to communications, which can be very costly." An additional consideration in choosing Dialogue was its capacity to distribute complex communications through multiple delivery channels. BGE plans to offer enhanced electronic versions of its bills in the future, making this another important capability Dialogue offers. BGE also plans to use Dialogue to eliminate the expense of producing separate inserts by putting customer-relevant campaigns directly on the invoice. "Providing a collaborative, distributed design environment gives companies more control over document content design," said Davis Marksbury, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Exstream Software. "BGE is wise to create an environment that takes advantage of the breadth of functionality an enterprise personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. solution like Dialogue offers." About Baltimore Gas & Electric Company (BGE) BGE is a member of Constellation Energy (NYSE:CEG), a Fortune 500 integrated energy company based in Baltimore. Constellation Energy is the nation's leading competitive supplier of electricity to large commercial and industrial customers. It owns and operates a diversified fleet of 35 power plants in 12 states. Additionally, Constellation Energy markets energy nationally and manages the associated risks, providing value-added services for its customers. The company also delivers electricity and natural gas through the Baltimore Gas and Electric Company (BGE), its regulated utility in central Maryland. In 2003, the combined revenues of the integrated energy company totaled $9.7 billion. About Exstream Software Headquartered in Lexington, KY, Exstream Software helps businesses around the world connect with their customers through higher quality, fully personalized customer communications delivered by mail, email and the Internet. Companies in the financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , insurance, service bureau, telecommunications, utilities and other industries benefit from as much as 60 percent faster time to market, up to 80 percent reduced costs and increased revenue through improved customer retention. For more information about Exstream Software and its market-leading Dialogue and AFP (1) (AppleTalk Filing Protocol) The file sharing protocol used in an AppleTalk network. In order for non-Apple networks to access data in an AppleShare server, their protocols must translate into the AFP language. See file sharing protocol. Studio technology, visit www.exstream.com, or contact Exstream at 859-296-0600 or info@exstream.com. All trademarks are the property of their respective owners. |
|
||||||||||||||

Printer friendly
Cite/link
Email
Feedback
Reader Opinion