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Bally Total Fitness and Sunkist Growers in Co-Marketing Campaign.


CHICAGO--(BUSINESS WIRE)--Dec. 1, 1999--

Sunkist to Distribute Guest Passes in Bags of Fresh Oranges and

Advertise on Bally's In-Club Radio Network

Bally Total Fitness Bally Total Fitness is an American health club chain with 400 gyms in 70 cities, and claims 4 million customers [1]. The chain has recently opened gyms in South Korea, China & the Bahamas.  (NYSE NYSE

See: New York Stock Exchange
: BFT (Binary File Transfer) An extension to the fax protocol that allows transmission of raw data. A page of text is transmitted faster than a bitmap of the page and is displayed at normal printer resolution at the receiving side. ) and Sunkist Growers announced today the development of a new co-marketing program calling for product sampling and advertising on Bally's recently launched in-club radio network. Under terms of the agreement, Sunkist will distribute 200,000 Bally Total Fitness 30-day guest passes in bags of fresh oranges nationwide as well as advertise its products on the Bally Total Fitness in-club Radio Network. Sunkist will also offer samples of their Sunkist fresh oranges in selected Bally Total Fitness centers.

Paul Toback, Senior Vice President, Corporate Development for Bally Total Fitness, said, "We welcome Sunkist Growers as our newest marketing partner. The health and nutritional benefits provided by Sunkist's fresh produce are clearly both valuable and relevant to our members."

Gene Sass, Sunkist Growers' Vice President, Marketing, said "This marketing program with Bally Total Fitness is important to us because it enables us to extend our target to some excellent prospective customers. Where else could you reach a nationwide target audience of such health-conscious consumers?"

With this agreement, Sunkist Growers becomes Bally's newest marketing partner joining a growing list of name-brand, consumer-oriented companies targeting active, fitness-conscious adults. Bally's other marketing partners include Procter & Gamble, Time-Warner, MBNA MBNA Monument Builders of North America
MBNA Mercedes-Benz North America
MBNA Maryland Bank, National Association
MBNA Maryland Bank North America
MBNA Mount Baker Nurses Association (Bellingham, Washington) 
 America and Coca-Cola, among other consumer marketers.

Bally Total Fitness' recently-launched in-club radio network - when combined with in-club traffic of more than 120 million visits per year and the company's fitness-focused website, www.BallyFitness.com, which is visited by more than 200,000 unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions.  each month - delivers millions of impressions each month for Bally's marketing partners.

Bally Total Fitness is the leading commercial operator of fitness centers in North America, with approximately four million members and more than 360 facilities located in 27 states and Canada.

Forward-looking statements in this release including, without limitation, statements relating to the Company's plans, strategies, objectives, expectations, intentions, and adequacy of resources, are made pursuant to the safe harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. These forward-looking statements involve known and unknown risks, uncertainties, and other factors that may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. These factors include, among others, the following: general economic and business conditions; competition; success of operating initiatives, advertising and promotional efforts; existence of adverse publicity or litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute.

When a person begins a civil lawsuit, the person enters into a process called litigation.
; acceptance of new product offerings; changes in business strategy or plans; quality of management; availability, terms, and development of capital; business abilities and judgement of personnel; changes in, or the failure to comply with, government regulations; regional weather conditions; failure of entities that provide goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax.  to us to be year 2000 compliant a. 1. (Computers) having dates fully and properly represented, and not susceptible to failure due to the year 2000 bug. ; and other factors described in filings of the Company with the Securities and Exchange Commission. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 1, 1999
Words:509
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