Bally Total Fitness and Sprint Corporation Announce a New Co-marketing Agreement.Business Editors CHICAGO--(BUSINESS WIRE)--Oct. 11, 2000 Sprint to Utilize a Wide Range of Target Marketing Vehicles to Promote Its Services to Bally Total Fitness Bally Total Fitness is an American health club chain with 400 gyms in 70 cities, and claims 4 million customers [1]. The chain has recently opened gyms in South Korea, China & the Bahamas. Members Bally Total Fitness (NYSE NYSE See: New York Stock Exchange : BFT (Binary File Transfer) An extension to the fax protocol that allows transmission of raw data. A page of text is transmitted faster than a bitmap of the page and is displayed at normal printer resolution at the receiving side. ) and Sprint Corporation (NYSE: FON Fon People of southern Benin and adjacent parts of Togo. They speak a dialect of Gbe, a Kwa language of the Niger-Congo language family. Numbering about 3 million, the Fon are mainly farmers. ) today announced a co-marketing campaign designed to promote Sprint services to Bally's approximately four million fitness center members and the large number of other consumers touched by Bally's fitness programming, products and website, www.BallyFitness.com. Sprint will utilize a wide range of Bally's proprietary communication vehicles, including its in-club radio network, in-club signage, member billing statements, membership renewal mailings, "opt-in" email solicitations, new member packages and in-club brochure distribution, to reach prospective new customers for its services. Additionally, Sprint will be promoted on www.BallyFitness.com via a jump page allowing customers to purchase Sprint services. Bally's website currently generates in excess of 300,000 unique visits each month. Bally Total Fitness members who sign up for Sprint service will receive their choice of a nutrition package made up of Bally's proprietary nutritional supplements Nutritional Supplements Definition Nutritional supplements include vitamins, minerals, herbs, meal supplements, sports nutrition products, natural food supplements, and other related products used to boost the nutritional content of the diet. , one free hour with a personal trainer personal trainer person n → (persönlicher) Fitnesstrainer m, (persönliche) Fitnesstrainerin f or two passport cards which provide access to Bally's premium group exercise classes, such as Kwando(R), PowerFlex(R), Spinning(R), and Freestyle Jumproping(TM). In addition to utilizing the full range of Bally Total Fitness communication vehicles described above, Sprint will also carry out two targeted national in-club promotions or sweepstakes programs over the two-year term of the agreement. Bernie Amyot, vice president, marketing for Sprint's National Consumer Organization, said "We are very pleased to be promoting our services through Bally's portfolio of highly targeted communication vehicles." Amyot continued, "Consumers are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. simplicity, choice and value when it comes to meeting their communications needs. We look forward to an enthusiastic response to our products and services from Bally's active, on-the-go members." Paul Toback, Bally's senior vice president, corporate development, noted that, "We are happy to be offering our members the tremendous value in communications that Sprint provides. We're also excited to welcome Sprint as the latest leading consumer services Consumer Services refers to the formulation, deformulation, technical consulting and testing of most consumer products, such as food, herbs, beverages, vitamins, pharmaceuticals, cosmetics, hair products, household cleaners, [paints, plastics, metals, waxes, coatings, minerals, marketer to come to the conclusion that when it comes to targeting active adults, there is no more effective vehicle than Bally Total Fitness." About Sprint Sprint is a global communications company Communications Company is a communications unit of the United States Marine Corps. They are part of Combat Logistics Regiment 37 , 3rd Marine Logistics Group (3MLG) and III Marine Expeditionary Force (III MEF). The unit is based out of the Marine Corps Base Camp Smedley D. at the forefront of integrating long-distance, local and wireless communications services, and a large carrier of Internet traffic. Sprint built and operates the United States' first nationwide all-digital, fiber-optic network and is a leader in advanced data communications services. Sprint has $20 billion in annual revenues and serves more than 20 million business and residential customers. About Bally Total Fitness Bally Total Fitness is the largest, and only nationwide, commercial operator of fitness centers, with approximately four million members and more than 385 fitness centers located in 28 states and Canada. With more than 120 million annual visits to its fitness centers, Bally offers a unique platform for distribution of a wide range of products and services targeted to active, fitness-conscious adult consumers. In addition to Sprint, the Company's co-marketing partners include Eastman Kodak, Household International, MBNA MBNA Monument Builders of North America MBNA Mercedes-Benz North America MBNA Maryland Bank, National Association MBNA Maryland Bank North America MBNA Mount Baker Nurses Association (Bellingham, Washington) America, Novartis, Pepsi Cola Company, Procter & Gamble, Sunkist Growers, and Time-Warner, among others. For more information, visit www.BallyFitness.com. Forward-looking statements in this release including, without limitation, statements relating to the Company's plans, strategies, objectives, expectations, intentions, and adequacy of resources, are made pursuant to the safe harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. These forward-looking statements involve known and unknown risks, uncertainties, and other factors that may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. These factors include, among others, the following: general economic and business conditions; competition; success of operating initiatives, advertising and promotional efforts; existence of adverse publicity or litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute. When a person begins a civil lawsuit, the person enters into a process called litigation. ; acceptance of new product and service offerings; changes in business strategy or plans; quality of management; availability, terms, and development of capital; business abilities and judgment of personnel; changes in, or the failure to comply with, government regulations; regional weather conditions and other factors described in filings of the Company with the Securities and Exchange Commission. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. |
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