Bally Total Fitness Relaunches www.ballyfitness.com to Further Grow Internet-Based Business.Business & E-commerce Editors CHICAGO--(BUSINESS WIRE)--Jan. 6, 2000 Improved and Expanded Customer Service Features Anticipated to Drive Traffic Beyond Current 50 Million Hit Level Bally Total Fitness Bally Total Fitness is an American health club chain with 400 gyms in 70 cities, and claims 4 million customers [1]. The chain has recently opened gyms in South Korea, China & the Bahamas. (NYSE NYSE See: New York Stock Exchange : BFT (Binary File Transfer) An extension to the fax protocol that allows transmission of raw data. A page of text is transmitted faster than a bitmap of the page and is displayed at normal printer resolution at the receiving side. ) today announced it has relaunched its high traffic website, www.BallyFitness.com, to both provide visitors with improved and expanded service and further boost the Company's internet-based business. Already generating more than 4 million hits each month from over 200,000 unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. , Bally's website, directly and indirectly, annually produces revenues of approximately $20 million. Bally's relaunched website now features enhanced graphics and speed, easier to navigate architecture and several new information sources to improve the value provided to members and other visitors to the site. Winifred Clark, Bally's Assistant Vice President, Direct Marketing, noted, "With approximately 4 million members, more than 120 million annual visits to our fitness centers and advertising that reaches about 180 million people each month, we have a tremendous community of interest already firmly established for the Bally Total Fitness brand. This has led to strong results to date from www.BallyFitness.com. In our relaunch Relaunch can refer to several things:
Clark continued, "We envision www.BallyFitness.com becoming an important daily resource for active, fitness-conscious adults. In fact, January is off to a strong start, with traffic for the first four days up significantly from December to a rate that is four times that of last January. "Finally," Clark concluded, "we believe the enhanced functionality of our website will enable us to make further improvements to member satisfaction and member retention - two of the success factors in our business." Bally Total Fitness has partnered with online companies eFit, Visto and Spree.com to deliver services to members through www.BallyFitness.com. The Company will continue to explore ways to enhance its web-based services and expand the value of these initiatives. Bally Total Fitness is the leading commercial operator of fitness centers in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. with approximately 4 million members and more than 360 facilities located in major metropolitan areas in 27 states and Canada. With more than 120 million annual visits by members to its fitness centers, Bally Total Fitness provides a unique platform for distribution of products and services to active, fitness-conscious adult consumers. Forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. in this release including, without limitation, statements relating to relating to relate prep → concernant relating to relate prep → bezüglich +gen, mit Bezug auf +acc the Company's plans, strategies, objectives, expectations, intentions, and adequacy of resources, are made pursuant to the safe harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. These forward-looking statements involve known and unknown risks, uncertainties, and other factors that may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. These factors include, among others, the following: general economic and business conditions; competition; success of operating initiatives, advertising and promotional efforts; existence of adverse publicity or litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute. When a person begins a civil lawsuit, the person enters into a process called litigation. ; acceptance of new product and service offerings; changes in business strategy or plans; quality of management; availability, terms, and development of capital; business abilities and judgment of personnel; changes in, or the failure to comply with, government regulations; regional weather conditions and other factors described in filings of the Company with the Securities and Exchange Commission. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. |
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