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Bally Total Fitness Opens Tenth Franchise in China.


CHICAGO -- As obesity rates within China continue to rise, newest Bally bally
Adjective, adv

Brit old-fashioned, slang extreme or extremely: a bally nuisance, he's too bally charming for his own good

Adj. 1.
 Franchise in Shijiazhuang Opens in August of 2004, Making Bally the Largest Chain of Fitness Centers in China

To meet the ever increasing health and fitness needs of the Chinese market, Bally Total Fitness Bally Total Fitness is an American health club chain with 400 gyms in 70 cities, and claims 4 million customers [1]. The chain has recently opened gyms in South Korea, China & the Bahamas.  (NYSE NYSE

See: New York Stock Exchange
: BFT (Binary File Transfer) An extension to the fax protocol that allows transmission of raw data. A page of text is transmitted faster than a bitmap of the page and is displayed at normal printer resolution at the receiving side. ) today announced the opening of the tenth Bally Total Fitness franchise in China through a joint venture with China Sports Industry. Located in Shijiazhuang city in Hebei province Noun 1. Hebei province - a populous province in northeastern China
Hebei, Hopeh, Hopei

Cathay, China, Communist China, mainland China, People's Republic of China, PRC, Red China - a communist nation that covers a vast territory in eastern Asia; the most
, the new location will make Bally Total Fitness the largest chain of fitness centers in China.

Chinese dietary habits are quickly becoming very similar to those in the West with obesity rates reflecting this trend. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 leading health experts, an estimated 200 million Chinese will face obesity challenges in just 10 years time.

"The newest Bally Total Fitness facility in the Hebei province further reinforces the fact that fitness is quickly becoming part of the modern Chinese lifestyle all across the country, not just in the larger cities such as Beijing and Shanghai," said Paul Toback, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Bally Total Fitness. "With rising obesity rates and an urgent need for an emphasis on health and fitness, there is a tremendous market in China for fitness centers such as Bally Total Fitness that offer state-of-the-art fitness offerings and affordable pricing."

The new 45,000 square foot facility is the most advanced fitness center in the region featuring state-of-the-art equipment and facilities, innovative group exercise classes such as Kick-Boxing, Yoga and Spinning and expert nutrition programming.

Ben Amante, vice president of Bally Total Fitness franchising, added, "The strength of our franchising system is growing as we continue to join forces with local entrepreneurs to help build our global brand and meet the needs of the Chinese health conscious consumer."

About Bally Total Fitness

Bally Total Fitness is the largest and only nationwide, commercial operator of fitness centers, with approximately four million members and over 420 facilities located in 29 states, Canada, Asia and the Caribbean under the Bally Total Fitness(R), Crunch Fitness(SM), Gorilla gorilla, an ape, Gorilla gorilla, native to the lowland and mountain forests of western and central equatorial Africa. It is the largest of the apes, the males reaching a height of 5 to 6 ft (150–190 cm) with a 9-ft (144–cm) arm spread.  Sports(SM), Pinnacle Fitness(R), Bally Sports Clubs(R) and Sports Clubs of Canada(R) brands. With more than 150 million annual visits to its clubs, Bally offers a unique platform for distribution of a wide range of products and services targeted to active, fitness-conscious adult consumers. For more information, visit www.ballyfitness.com.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 30, 2004
Words:394
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