Bally Total Fitness Opens New Marketing Channel as It Launches In-Club Radio Network.CHICAGO--(BUSINESS WIRE)--Nov. 30, 1999-- Bally Total Fitness Bally Total Fitness is an American health club chain with 400 gyms in 70 cities, and claims 4 million customers [1]. The chain has recently opened gyms in South Korea, China & the Bahamas. (NYSE NYSE See: New York Stock Exchange : BFT (Binary File Transfer) An extension to the fax protocol that allows transmission of raw data. A page of text is transmitted faster than a bitmap of the page and is displayed at normal printer resolution at the receiving side. ) New Advertising Platform Generates Millions of Impressions Each Month for Marketing Partners Bally Total Fitness (NYSE: BFT) announced today the launch of its new in-club Bally Total Fitness Radio Network and the signing of its first three advertising sponsorships on the new in-club network. The nettionally, the in-club network enables consumer men with median household income The median household income is commonly used to provide data about geographic areas and divides households into two equal segments with the first half of households earning less than the median household income and the other half earning more. in the mid-$50,000's, education well above the U.S. average and highly internet-connected. The first advertisers on the new network incluident of Moosejaw.com, an online outdoor and adventure sports outfitter, said "Bally Total Fitness' members are a wonderful demographic group for us. We're excited about believe this is going to be a great source of business for us." The satellite broadcast system and programming for the network is provided in partnership with Muzak's audio architecture group. The network features a range of 18 different music programs of original artist performances selected for each of Bally's clubs based on their appeal to the members in each club. Ad sales are coordinated by MTI MTI Ministry of Trade and Industry (Singapore) MTI Metal Treating Institute MTI Moving Target Indicator (radar) MTI Magyar Távirati Iroda (news agency in Budapest, Hungary) Advertising Sales Group, a Southfield, Michigan-based company specializing in the sale of in-store advertising. Paul Toback, Senior Vice President, Corporate Development for Bally Total Fitness, said, "Not only does our research sers, but the launch of the Bally Total Fitness Radio Network is another important step in our plan to realiz-conscious adults." Toback further noted Bally'scial operator of fitness centers in North America, with approximately four million members and 360 facilities located in 27 states and Canada. Forward-looking statements in this release including, without limitation, statements relating to the Company's plans, strategies, objectives, expectations, intentions, and adequacy of resources, are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. These forward-looking statements involve known and unknown risks, uncertainties, and other factors that may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. These factors include, among others, the following: general economic and business conditions; competition; success of operating initiatives, advertising and promotional efforts; existence of adverse publicity or litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute. When a person begins a civil lawsuit, the person enters into a process called litigation. ; acceptance of new product offerings; changes in business strategy or plans; quality of management; availability, terms, and development of capital; business abilities and judgement of personnel; changes in, or the failure to comply with, government regulations; regional weather conditions; failure of entities that provide goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax. to us to be year 2000 compliant a. 1. (Computers) having dates fully and properly represented, and not susceptible to failure due to the year 2000 bug. ; and other factors described in filings of the Company with the Securities and Exchange Commission. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. |
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