Bally Total Fitness Launches Ballystore.com to Build Upon the Success of its Web Traffic.Business Editors CHICAGO--(BUSINESS WIRE)--Feb. 8, 2001 Alliance Between Global Sports Inc. and Nation's Largest Fitness Club Operator Offers Fitness Equipment, Nutritional Supplements Nutritional Supplements Definition Nutritional supplements include vitamins, minerals, herbs, meal supplements, sports nutrition products, natural food supplements, and other related products used to boost the nutritional content of the diet. and Accessories Online Bally Total Fitness Bally Total Fitness is an American health club chain with 400 gyms in 70 cities, and claims 4 million customers [1]. The chain has recently opened gyms in South Korea, China & the Bahamas. (NYSE NYSE See: New York Stock Exchange :BFT (Binary File Transfer) An extension to the fax protocol that allows transmission of raw data. A page of text is transmitted faster than a bitmap of the page and is displayed at normal printer resolution at the receiving side. ), the nation's largest and most popular commercial operator of fitness centers, today announced the launch of BallyStore.com. BallyStore.com, developed with Global Sports, Inc. (Nasdaq:GSPT), a leading developer and operator of e-commerce sporting goods Noun 1. sporting goods - sports equipment sold as a commodity commodity, trade good, good - articles of commerce sports equipment - equipment needed to participate in a particular sport businesses, is a new distribution platform for Bally bally Adjective, adv Brit old-fashioned, slang extreme or extremely: a bally nuisance, he's too bally charming for his own good Adj. 1. and an extension of the successful BallyFitness.com, which generated more than three million unique visitor sessions and resulted in more than $30 million in direct and indirect revenue in 2000. "The significant return-on-investment and tremendous customer response to BallyFitness.com, was a motivating factor in the development of this site," said Paul Toback, senior vice president, corporate development, for Bally Total Fitness. "The launch of BallyStore.com allows us, at no additional expense, to make our proprietary line of health and nutritional products available to a wide audience above and beyond our members." BallyFitness.com offers members access to their membership accounts online, including the ability to make a payment, renew a membership or contact member services. Potential members can download a free two-week guest pass, find the nearest club using the Club Locator LOCATOR, civil law. He who leases or lets a thing to hire to another. His duties are, 1st. To deliver to the hirer the thing hired, that he may use it. 2d. To guaranty to the hirer the free enjoyment of it. 3d. and browse through fitness tips and news. In addition, users can research information regarding specific clubs such as amenities, operating hours and group exercise schedules. "We have a built in community of nearly four million members who are highly interested in fitness as exhibited by their Bally membership," said Winnie Clark, assistant vice president, direct and interactive marketing of Bally Total Fitness. "Providing our members with the opportunity to buy fitness and nutritional products online is a natural extension of that relationship." "We are pleased to add the world's largest operator of fitness centers to our roster of partners," Michael R. Conn, senior vice president, business development for Global Sports said. "The combination of Bally's millions of members with the popularity of their primary site provides a unique marketing platform to reach active, fitness-conscious adults." BallyStore.com expands on Bally Total Fitness' Fitness Formula(SM) in-club retail business by offering a comprehensive selection of name-brand fitness-related merchandise online, including equipment, apparel, footwear, fitness and sports accessories, and health and nutritional supplements. Fitness Formula stores are located in nearly 350 of Bally's nearly 390 clubs nationwide. Global Sports will operate the web site and manage merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. , order processing, fulfillment ful·fill also ful·fil tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils 1. To bring into actuality; effect: fulfilled their promises. 2. and customer service. Bally Total Fitness is the largest, and only nationwide, commercial operator of fitness centers, with approximately four million members and nearly 390 fitness centers located in 28 states and Canada. With more than 120 million annual visits to its fitness centers, Bally offers a unique platform for distribution of a wide range of products and services targeted to active, fitness-conscious adult consumers. Some of Bally's co-marketing partners include Kellogg, Eastman Kodak, Household International, MBNA MBNA Monument Builders of North America MBNA Mercedes-Benz North America MBNA Maryland Bank, National Association MBNA Maryland Bank North America MBNA Mount Baker Nurses Association (Bellingham, Washington) America, Novartis, Pepsi-Cola Company, Procter & Gamble, Sprint, Sunkist Growers, and AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Time Warner. For more information, visit www.BallyFitness.com. Global Sports, Inc. (www.globalsports.com) is a leading developer and operator of e-commerce businesses. Global Sports develops and operates the e-commerce sporting goods businesses of specialty retailers, general merchandisers, Internet companies and media companies under exclusive long-term agreements. |
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