Bally Total Fitness Ignites Energy Potential With Blast Energy Drink; Performance-Enhancing Energy Drink Contains Blend of Taurine, Ginseng, Ginkgo Biloba, and Green Tea.

Business Editors & Health Writers

Bally Total Fitness (NYSE: BFT) announced today that it has introduced the Bally Blast(TM) energy drink as the latest addition to its popular line of performance-enhancing products and supplements. Bally Blast(TM) is a unique energizing blend of taurine, ginseng, ginkgo biloba, and green tea. The product will be available this week in more than 380 Bally Total Fitness retail outlets across the country. Building on the launch of the Bally Blast(TM) energy drink, the company will introduce a Bally Blast(TM) dietary supplement line and breathmint product in the coming weeks.

"With Bally Blast, we've designed a product that tastes great and one that will help our members enhance their energy potential and sharpen their concentration at the gym and in daily life activities," said Paul Toback, chief operating officer at Bally Total Fitness. "Bally's line of performance-enhancing products and supplements have been extremely well-received both inside and outside of our clubs."

"We credit the popularity to our strong commitment to produce items of the same high level of quality associated with the Bally brand," added Toback.

Bally Blast(TM) contains a variety of healthy and natural energy-boosting ingredients, including a generous dose of B vitamins and more than 100% of the RDA requirements for Vitamin C an antioxidant.

Bally Blast(TM) is composed of a unique energizing blend of:

- Taurine - taurine is a naturally occurring amino acid and one of the building blocks of protein. Stress (including physical exercise), often causes the body to be depleted of its natural supply of taurine.

- Ginseng - ginseng has been a part of Chinese medicine for more than 2,000 years. Ginseng is commonly used in the Orient to improve mental and physical vitality.

- Ginkgo Biloba - use of ginkgo can be traced back almost 5,000 years in Chinese herbal medicine. Ginkgo is well known for its effect on cognitive function and memory.

- Green Tea - green tea is a natural source of caffeine and also provides antioxidants.

"There is tremendous opportunity in the energy drink market, a rapidly growing category with increasingly strong demand from consumers," said Toback. "The addition of Bally Blast to our product line is the natural and strategic step in the continued expansion and extension of the Bally brand."

About Bally Total Fitness

Bally Total Fitness is the largest and only nationwide, commercial operator of fitness centers, with approximately four million members and more than 430 facilities now located in 29 states and Canada under the Bally Total Fitness, Crunch Fitness, Sports Clubs of Canada, Gorilla Sports, Pinnacle Fitness and Bally Sports Club brands. With more than 150 million annual visits to its clubs, Bally offers a unique platform for distribution of a wide range of products and services targeted to active, fitness-conscious adult consumers. For more information, visit www.ballyfitness.com.