Bally Total Fitness Grows Marketing Department.Business Editors/Health/Medical Writers CHICAGO--(BUSINESS WIRE)--March 18, 2004 Creates World Class Marketing Organization with New Hires and In-House Promotions to Head New Branding, Field Marketing and Customer Relationship Management Functions Bally Total Fitness Bally Total Fitness is an American health club chain with 400 gyms in 70 cities, and claims 4 million customers [1]. The chain has recently opened gyms in South Korea, China & the Bahamas. (NYSE NYSE See: New York Stock Exchange : BFT (Binary File Transfer) An extension to the fax protocol that allows transmission of raw data. A page of text is transmitted faster than a bitmap of the page and is displayed at normal printer resolution at the receiving side. ), North America's leader in health and fitness products and services, today announced an innovative marketing organization to create and execute the needs of a fast paced business in a competitive marketplace. This move falls under the Company's "best in class" talent strategy created by Chairman, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and President Paul Toback last year, where the Company will recruit and promote top talent in all areas to further elevate the Bally company and brand. "As we create a solid foundation for the future, continuing to build a top seasoned executive team is critical to our success," said Paul Toback. "Looking ahead, we'll continue to place a strong emphasis and investment in our people at all levels and areas of the organization - in hiring, training and retaining quality employees who will help Bally assist us in generating 'best in class' results." Toback has been working closely with Chief Marketing Officer Martin Pazzani, recently brought aboard, to build a world class marketing function. Best In Class Approach To Marketing "We are building a responsive, innovative organization that is geared up to meet the needs of today's realities, where we must be very consumer focused, and where creativity must combine with technology, and national brand strategy must combine with local field marketing," said Martin Pazzani, Chief Marketing Officer at Bally Total Fitness. "To do this requires a new approach, new thinking, and new people to come together with our extensive institutional experience in the fitness business, and this new structure and team is designed to enable that to happen." The key moves of this restructuring are: Alison Kal, who joins the company as Managing Director, Brand Management. In this role, she will be responsible for overall Bally branding for the main health club brand, the company's fitness products and fitness services (personal training and group exercise), multicultural marketing, and strategic insights. Ms. Kal was most recently at International House of Pancakes and Hilton Hotel Corporation, where she held top marketing and strategy roles, and has a broad background in major brand marketing that also includes Eastern Airlines and Schering-Plough. Michael Marasco joins the company as Managing Director, Customer Relationship Management. In this role, he will be responsible for guiding the company's efforts at member acquisition, retention, and loyalty, including all direct marketing and Internet initiatives. He was most recently General Manager at the Chicago office of Digitas where he guided the office from startup to a staff of 80 providing CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. services to Allstate, Best Buy, Brunswick, and others. His background includes key CRM roles at Organic, Inc. and Solucient, Inc., and he has also held teaching positions at both DePaul University DePaul University[1] is a private institution of higher education and research in Chicago, Illinois, USA. and Northwestern University Northwestern University, mainly at Evanston, Ill.; coeducational; chartered 1851, opened 1855 by Methodists. In 1873 it absorbed Evanston College for Ladies. . Kelly Hundt rejoins the company as Managing Director, Field Marketing and Promotions, where she will be responsible for guiding the Bally Field Marketing organization across the U.S., all local marketing programs, and all national promotional programs. Most recently she had been General Manager of Hadrian's Wall Hadrian's Wall, ancient Roman wall, 73.5 mi (118.3 km) long, across the narrow part of the island of Great Britain from Wallsend on the Tyne River to Bowness at the head of Solway Firth. It was mainly built from c.A.D. Advertising in Chicago, and previously had been Assistant Vice President of Advertising at Bally for two years. Ms. Hundt has also had tenures at Initiative Media, Hal Riney Hal Riney (born 1932) is an American advertising executive and founder of Publicis & Hal Riney. Riney was named number 30 on the Advertising Age 100 people of the 20th century. [1] He was inducted into the Advertising Hall of Fame in 2001. , and Tatham, where she held a variety of media, account management, and marketing roles. Steve Tucker is promoted to Marketing Controller, moving from Senior Director of Operational Accounting at Bally. In this role, Mr. Tucker will be overseeing all budget planning, analysis, and reporting for all Bally Total Fitness marketing functions. A CPA (Computer Press Association, Landing, NJ) An earlier membership organization founded in 1983 that promoted excellence in computer journalism. Its annual awards honored outstanding examples in print, broadcast and electronic media. The CPA disbanded in 2000. who joined Bally in 1996, he has held positions in Corporate Finance, Accounting and Operations. Prior to Bally, he was with the public accounting firm Grant Thornton. Cindy Wojdyla joins Bally's in-house team, as Creative Director where she will be working with new Executive Creative Director Patrick Peduto and all Bally external creative agencies to integrate their advertising messages and to guide the development of all promotional and collateral material. Ms. Wojdyla has held prior roles in major advertising agencies in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and Chicago, where she worked on Perdue Perdue may refer to:
Monique Goffinet joins Bally as Account Director, where she will be responsible for advertising strategy and development across all Bally business segments, with all Bally external agencies, and with Bally in-house designers. Most recently, she was in account management at Foote Cone & Belding Chicago where she worked on S.C. Johnson, Quaker, and Hawaiian Punch Hawaiian Punch is the name of a brand of fruit punch drinks (containing 5% fruit juice) owned by Dr Pepper/Seven Up, Inc. (DPSU). It was created in 1934 by A.W. Leo, Tom Yates, and Ralph Harrison as an ice cream topping; customers later discovered that it made an appealing drink . "Our marketing department must be strategic, creative, tactical and responsive all at the same time, and we are using a very different approach to achieve that end. It is a non-hierarchical structure that minimizes layers and bureaucracy and maximizes consumer contact, creativity, collaboration and communication," said Pazzani. "This is designed to enable people to look in all directions for ideas, solutions, and information, and to work in flexible and fast teams that can keep up with the relentless, rapid pace of our industry." Bally Total Fitness' revamped marketing function is also designed to fully integrate and coordinate its new roster of best-in-class marketing agencies, which include A. Eicoff & Company (direct response), Foote Cone & Belding Chicago (strategic insights), La Agencia de Orci & Asociados (Latino advertising), Flair Communications (integrated promotions), AGENCY.COM (Internet initiatives), MWW MWW Municipal Waste Water MWW Most Wanted Website Group (public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most ), and in-house creative shop, RocketScience. About Bally Total Fitness Bally Total Fitness is the largest and only nationwide, commercial operator of fitness centers, with approximately four million members and nearly 420 facilities located in 29 states, Canada, Asia and the Caribbean under the Bally Total Fitness(R), Crunch Fitness(SM), Gorilla Sports(SM), Pinnacle Fitness(R), Bally Sports Clubs(R) and Sports Clubs of Canada(R) brands. With an estimated 150 million annual visits to its clubs, Bally offers a unique platform for distribution of a wide range of products and services targeted to active, fitness-conscious adult consumers. Bally Total Fitness is at www.ballyfitness.com (1) (Computer Output Microfilm) Creating microfilm or microfiche from the computer. A COM machine receives print-image output from the computer either online or via tape or disk and creates a film image of each page. , Crunch is at www.crunch.com. |
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