Bally Total Fitness Extends Agreement With Kraft to Reach Active Adults With Healthy Product Message.Business Editors CHICAGO--(BUSINESS WIRE)--Jan. 18, 2002 Bally Total Fitness Bally Total Fitness is an American health club chain with 400 gyms in 70 cities, and claims 4 million customers [1]. The chain has recently opened gyms in South Korea, China & the Bahamas. (NYSE NYSE See: New York Stock Exchange :BFT (Binary File Transfer) An extension to the fax protocol that allows transmission of raw data. A page of text is transmitted faster than a bitmap of the page and is displayed at normal printer resolution at the receiving side. ) and Kraft Foods Kraft Foods Inc. (NYSE: KFT) is the largest food and beverage company headquartered in North America and the second largest in the world after Nestlé SA. The Philip Morris Company (now known as Altria Group), a company that produces tobacco products, acquired Kraft for today announced the extension of their co-marketing agreement to promote Kraft(R) 2% Milk Singles along with Bally Total Fitness memberships, products and services. The program is designed to drive sales while helping consumers get in shape. "The success of this promotion is a testament to the unparalleled advantage of the Bally brand in reaching active adult consumers," said Paul Toback, Bally Total Fitness, chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. (COO). "Both Bally and Kraft enjoyed strong results during the initial program, making our move to extend the partnership a natural decision for both companies." The extended agreement calls for the continuation of certificates appearing on millions of specially marked Kraft 2% Milk cheese products redeemable for one of the following: A free 14-day premier membership at Bally Total Fitness or a $75 discount off the regular membership fee on the purchase of Bally's most popular membership. The program will run through July 31, 2002, and be promoted nationwide through a FSI FSI Foreign Service Institute FSI Fluid Structure Interaction FSI Fuel Stratified Injection FSI Federazione Scacchistica Italiana (Italian Chess Federation) FSI Free Standing Insert FSI Flight Simulator and an extensive print advertising schedule in such consumer lifestyle publications as People, Shape, Reader's Digest and First for Women magazines. The promotion is also focused on reminding consumers about the benefits of calcium. Kraft 2% Milk Singles are an excellent source of calcium, which helps maintain bone strength. Given the health conscious nature of Bally's target audience, the partnership between Bally's and Kraft seems an ideal fit, said Kraft Category Business Director, John Boswell. "In addition, Kraft 2% Singles offers consumers several flavor varieties such as American, Sharp Cheddar, Swiss, Mozzarella moz·za·rel·la n. A mild white Italian cheese that has a rubbery texture and is often eaten melted, as on pizza. [Italian, diminutive of mozza, a cut, mozzarella, from mozzare, and Pepper Jack." Bally Total Fitness is the largest and only nationwide, commercial operator of fitness centers, with approximately four million members and 410 facilities located in 28 states and Canada under the Bally Total Fitness, Crunch Fitness, Bally Sports Club, Gorilla Sports, Pinnacle Fitness and Sports Clubs of Canada brands. With more than 125 million annual visits to its fitness centers, Bally offers a unique platform for distribution of a wide range of products and services targeted to active, fitness-conscious adult consumers. For more information, visit www.ballyfitness.com. Kraft Foods, the largest branded food and beverage F&B is a common abbreviation in the United States and Commonwealth countries, including Hong Kong. F&B is typically the widely accepted abbreviation for "Food and Beverage," which is the sector/industry that specializes in the conceptualization, the making of, and delivery of foods. company headquartered in the U.S., markets many of the world's leading brands, including Kraft cheese, Maxwell House and Jacobs coffees, Nabisco cookies and crackers, Philadelphia cream cheese, Oscar Mayer meats, Post cereals and Milka chocolates, in more than 140 countries. For more information, visit www.kraft.com. |
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