Bally Total Fitness Expands Agency Roster to Include Eicoff; Bally Starts to Build A 'Best-In-Class' Integrated Marketing Team.Business Editors CHICAGO--(BUSINESS WIRE)--Oct. 9, 2003 Bally Total Fitness Bally Total Fitness is an American health club chain with 400 gyms in 70 cities, and claims 4 million customers [1]. The chain has recently opened gyms in South Korea, China & the Bahamas. today announced that it has selected the nation's largest television direct response agency, A. Eicoff & Company, to lead its direct response broadcast initiatives. A. Eicoff & Company complements Bally's current marketing roster, which includes strategic branding agency Foote Cone & Belding Chicago, and general market media agency Initiative Media Worldwide. "With the addition of Eicoff, Bally bally Adjective, adv Brit old-fashioned, slang extreme or extremely: a bally nuisance, he's too bally charming for his own good Adj. 1. is taking a big step to build an integrated marketing team of best-in-class resources," said Martin Pazzani, chief marketing officer of Bally Total Fitness. "As we look to grow membership and strengthen our marketing team, this partnership is the first of many new relationships." "The addition of Eicoff's expertise at direct response creative, plus their media savvy and complete back-end capability, we have exactly what we need to strengthen our marketing and sales lineup A criminal investigation technique in which the police arrange a number of individuals in a row before a witness to a crime and ask the witness to identify which, if any, of the individuals committed the crime. . Foote Cone & Belding Chicago, our lead advertising agency, will continue to focus on macro brand strategy and competitive strategy initiatives with the FCB See DOS FCB. (operating system) FCB - file control block. Chess Team." "We're confident that partnering the leading brand name in fitness with the leading firm for television direct response advertising will create a winning combination," said Ron Bliwas, president and chief executive officer of A. Eicoff & Company. About A. Eicoff & Company A. Eicoff & Company is a Chicago-based, full-service ad agency that specializes in television advertising for immediate, measurable results. Founded in 1965, the agency is the world's largest television direct response agency. It also does trade support advertising, a results-producing television advertising strategy for retail-distributed products. Eicoff is one of the top 20 agencies in Chicago and is a division of Ogilvy & Mather. About Bally Total Fitness Bally Total Fitness is the largest and only nationwide, commercial operator of fitness centers, with approximately four million members and nearly 420 facilities located in 29 states, Canada, Asia and the Caribbean under the Bally Total Fitness(R), Crunch (1) To process data. See number crunching. (2) To compress data. See data compression. 1. (jargon) crunch - To process, usually in a time-consuming or complicated way. Fitness(SM), Gorilla gorilla, an ape, Gorilla gorilla, native to the lowland and mountain forests of western and central equatorial Africa. It is the largest of the apes, the males reaching a height of 5 to 6 ft (150–190 cm) with a 9-ft (144–cm) arm spread. Sports(SM), Pinnacle pinnacle (pĭn`ĭkəl), minor architectural motif of vertical tapering shape, usually crowning a pier, buttress, or gable. Although sometimes it appears in Renaissance design, as in the Certosa di Pavia, it is almost exclusively a medieval Fitness(R), Bally Sports Clubs A sports club, athletics club or sports association is an eclectic institution oriented to multiple sports, which fields many teams and has varied sports departments in several sports, working under the same umbrella organization. (R) and Sports Clubs of Canada(R) brands. With an estimated 150 million annual visits to its clubs, Bally offers a unique platform for distribution of a wide range of products and services targeted to active, fitness-conscious adult consumers. |
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