Bally Total Fitness Announces Conversion of Two Manhattan Clubs to Crunch Fitness.Business and Lifestyle Editors CHICAGO--(BUSINESS WIRE)--March 4, 2002 Bally Total Fitness Bally Total Fitness is an American health club chain with 400 gyms in 70 cities, and claims 4 million customers [1]. The chain has recently opened gyms in South Korea, China & the Bahamas. (NYSE NYSE See: New York Stock Exchange :BFT (Binary File Transfer) An extension to the fax protocol that allows transmission of raw data. A page of text is transmitted faster than a bitmap of the page and is displayed at normal printer resolution at the receiving side. ) announced today it has converted two Bally Sports Clubs in Manhattan into newly acquired Crunch Fitness(R) branded locations. The Bally Sports Clubs located in Kips Bay on 2nd Avenue and at 25 Broadway in lower Manhattan Lower Manhattan is the southernmost part of the island of Manhattan, the main island and center of business and government of the City of New York. Lower Manhattan is generally defined as the area delineated on the north by Chambers Street, on the west by the Hudson River (North will be converted into new Crunch Fitness locations and will represent cutting-edge club design, urban aesthetic and additional branded features. Bally expects to continue to expand the number of Crunch facilities by converting certain existing health clubs, and acquiring and developing facilities where there is a high concentration of young, urban professionals in major markets nationwide. The new clubs will feature professional boxing Noun 1. professional boxing - boxing for money sport - the occupation of athletes who compete for pay boxing, pugilism, fisticuffs - fighting with the fists rings as well as the industry's most innovative group fitness programs such as BOSU BOSU Both Sides Up (balance trainer) Bootcamp, designed around the unique BOSU Balance Trainers and the Firefighter Work-out, designed and taught by New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of firefighters. "Crunch is the pre-eminent brand in the fast-growing young, upscale urban fitness market and we are excited to build upon the Company's brand equity, particularly in New York," said Lee Hillman Hillman was a famous British automobile marque, manufactured by the Rootes Group. It was based in Ryton-on-Dunsmore, near Coventry, England, from 1907 to 1976. Before 1907 the company had built bicycles. , Chairman and Chief Executive Officer of Bally Total Fitness. "The new clubs will combine the best characteristics of Crunch Fitness and Bally Total Fitness Sports Clubs." About Bally Total Fitness Corporation: Bally Total Fitness is the largest and only nationwide, commercial operator of fitness centers, with approximately four million members and more than 400 facilities located in 28 states and Canada under the Bally Total Fitness, Crunch Fitness, Sports Clubs of Canada, Gorilla Sports, Pinnacle Fitness and Bally Sports Club brands. With more than 125 million annual visits to its clubs, Bally offers a unique platform for distribution of a wide range of products and services targeted to active, fitness-conscious adult consumers. For more information, visit www.ballyfitness.com. About CRUNCH: Crunch Fitness(R) is a bold and vibrant expression of fitness, fashion, music, entertainment and style. Founded in 1989, Crunch is one of the world's leading fitness and entertainment brands with 19 locations in New York, Los Angeles, San Francisco, Miami, Chicago, Atlanta and Mission Viejo. Crunch has a philosophy of "no judgements" and an environment that warmly welcomes people from all walks of life, regardless of shape, size, sex or ability. Renowned for fusing fitness and entertainment, Crunch continually changes the way the world looks at exercise, creating programs like "Cycle Karaoke," "Firefighter Work-out," and "Urban Rebounding." The Crunch brand also incorporates original apparel and accessories for men and women, Crunch Magazine, Crunch Radio, chart-topping exercise videos, music compilation CDs and a lifestyle book series. To learn more about Crunch visit www.crunch.com. |
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