Bally Total Fitness Adds Flair Communications to Roster of Best-in-Class Marketing Resources; Bally Moves To Create More Integrated Consumer Promotions.Business Editors CHICAGO--(BUSINESS WIRE)--Oct. 31, 2003 Bally Total Fitness Bally Total Fitness is an American health club chain with 400 gyms in 70 cities, and claims 4 million customers [1]. The chain has recently opened gyms in South Korea, China & the Bahamas. today announced that Chicago-based Flair Communications Agency, Inc. has been named as agency of record for promotional brand-building initiatives. Flair Communications is the latest firm to join the developing integrated marketing team at Bally bally Adjective, adv Brit old-fashioned, slang extreme or extremely: a bally nuisance, he's too bally charming for his own good Adj. 1. , which includes strategic branding agency Foote Cone & Belding Chicago, direct response television agency A. Eicoff & Company, and general market media agency Initiative Media Worldwide. Flair Communications will provide a variety of marketing services as sales promotion, event planning Event planning is the process of planning a festival, ceremony, competition, party, or convention. Event planning includes budgeting, establishing date and alternate date (rain date), selecting and reserving the event site, acquiring permits, and coordinating transportation and strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. . "The Bally marketing team we are building will be comprised of the innovative leaders in each important discipline of the marketing industry," said Martin Pazzani, newly appointed Chief Marketing Officer of Bally Total Fitness. "The addition of Flair's unparalleled expertise in integrated strategic promotions and event planning will be an instrumental addition to our growing team, as we continue to work toward unlocking the potential of the Bally brand." "I've known founder Lee Flaherty and Flair President, Allyn Miller for two decades. I trust their expertise and I know they will be able to add value immediately and help us raise our game," added Pazzani. "The energized people at Bally Total Fitness are dedicated to helping make Americans healthy through exercise and nutrition," said Lee Flaherty, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Flair Communications Agency, Inc. "Flair shares their commitment and is proud to be a part of their mission." About Flair Communications Flair Communications is an industry-leading integrated marketing agency that matches Bally Total Fitness in their drive for excellence. Flair is the only marketing agency that has been ranked in the top five for seven years and in an Interactive Media Works Poll, Flair's peers voted them The Most Admired Agency in America. About Bally Total Fitness Bally Total Fitness is the largest and only nationwide, commercial operator of fitness centers, with approximately four million members and nearly 420 facilities located in 29 states, Canada, Asia and the Caribbean under the Bally Total Fitness(R), Crunch Fitness(SM), Gorilla gorilla, an ape, Gorilla gorilla, native to the lowland and mountain forests of western and central equatorial Africa. It is the largest of the apes, the males reaching a height of 5 to 6 ft (150–190 cm) with a 9-ft (144–cm) arm spread. Sports(SM), Pinnacle pinnacle (pĭn`ĭkəl), minor architectural motif of vertical tapering shape, usually crowning a pier, buttress, or gable. Although sometimes it appears in Renaissance design, as in the Certosa di Pavia, it is almost exclusively a medieval Fitness(R), Bally Sports Clubs A sports club, athletics club or sports association is an eclectic institution oriented to multiple sports, which fields many teams and has varied sports departments in several sports, working under the same umbrella organization. (R) and Sports Clubs of Canada(R) brands. With an estimated 150 million annual visits to its clubs, Bally offers a unique platform for distribution of a wide range of products and services targeted to active, fitness-conscious adult consumers. |
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