Bally Taps AGENCY.COM for Internet Initiatives; Names Cornelis De Jong As Webmaster.Business Editors/High-Tech Writers CHICAGO--(BUSINESS WIRE)--Dec. 10, 2003 Bally Total Fitness Bally Total Fitness is an American health club chain with 400 gyms in 70 cities, and claims 4 million customers [1]. The chain has recently opened gyms in South Korea, China & the Bahamas. (NYSE NYSE See: New York Stock Exchange : BFT (Binary File Transfer) An extension to the fax protocol that allows transmission of raw data. A page of text is transmitted faster than a bitmap of the page and is displayed at normal printer resolution at the receiving side. ), the nation's leader in health and fitness, today announced the hiring of AGENCY.COM to work on a variety of Internet initiatives, and at the same time Bally also announced that it has named Cornelis De Jong to the newly created position of Webmaster. De Jong will oversee all Internet activity, including new work on the company site, www.ballyfitness.com (1) (Computer Output Microfilm) Creating microfilm or microfiche from the computer. A COM machine receives print-image output from the computer either online or via tape or disk and creates a film image of each page. , and will work closely with the team at AGENCY.COM to continue evolving the site. "The Internet is an important medium and a key consumer touch point, and we are committed to extending the total fitness experience to the web. We are working closely with AGENCY.COM to continue to build a more dynamic, personalized, and fun online experience," said Martin Pazzani, Chief Marketing Officer at Bally Total Fitness. "We are building an all-star roster of marketing partners who are working in synch with our in-house agency, RocketScience, to create an integrated team. AGENCY.COM gives us expertise to meet the challenges we face to build our membership base and the Bally brand." "The Bally brand is all about driving results for its members," said Kohn Klimstra, Client Partner, AGENCY.COM. "We look forward to working with Bally to create an online experience that not only reflects their results-oriented brand, but also drives results for their business." AGENCY.COM joins the Bally Total Fitness team of best-in-class marketing specialists that now includes A. Eicoff & Company for DRTV DRTV Direct Response Television (media) , Foote Cone & Belding Chicago for strategic insights, La Agencia de Orci & Asociados for Latino marketing, Flair Communications for integrated promotions, general market media agency Initiative Media Worldwide, and The MWW MWW Municipal Waste Water MWW Most Wanted Website Group for public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most . "We are also very excited to add Cornelis to the Bally family. His expertise and experience will be instrumental as we continue to grow our online presence," added Pazzani. Prior to joining Bally, De Jong served as Advertising Operations Manager at OAG OAG Office of the Attorney General OAG Office of the Auditor General (of Canada) OAG Official Airline Guide OAG Open-Angle Glaucoma OAG Open Application Group OAG Operational Advisory Group Worldwide in Chicago, the world's leading source of independent flight schedule information, where he led Internet advertising production and strategic marketing direction. Previously, he held Internet marketing and development positions at AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Time Warner. De Jong holds a bachelor's degree in communications from The University of North Carolina at Charlotte. About Bally Total Fitness Bally Total Fitness is the largest and only nationwide, commercial operator of fitness centers, with approximately four million members and nearly 420 facilities located in 29 states, Canada, Asia and the Caribbean under the Bally Total Fitness(R), Crunch Fitness(SM), Gorilla Sports(SM), Pinnacle Fitness(R), Bally Sports Clubs(R) and Sports Clubs of Canada(R) brands. With an estimated 150 million annual visits to its clubs, Bally offers a unique platform for distribution of a wide range of products and services targeted to active, fitness-conscious adult consumers. |
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