Bally's, Hilton and Caesars Beach Bars to Heat up the Summer with Special Events.

Entertainment Editors/Business Editors

ATLANTIC CITY, N.J.--(BUSINESS WIRE)--May 13, 2004

$24 million Absecon Island Shore Protection Project

to deliver wider, better beaches for summer fun

Caesars Entertainment, Inc. (NYSE: CZR) announced today that it will continue its commitment to enhancing the Boardwalk experience by offering spectacular beach bars at each of its Atlantic City casino resorts this summer.

Bally's new Bikini Beach Bar, The Hilton Beach Bar, and Caesars Sand Box Beach Bar will offer live entertainment, specialty drinks, promotions and special events throughout the summer on the beach in front of each property.

The summer fun will be even hotter in 2004 thanks to a $24 million beach restoration project undertaken by the U.S. Army Corps of Engineers. The project will widen Atlantic City beaches to 200 feet and restore the dunes to a height of two-to-three feet above the Boardwalk.

Bally's Bikini Beach Bar, scheduled to debut in June, will feature a variety of live entertainment as well as cabanas, a large stage for the band, and a 200-seat bar. The Bikini Beach Bar will offer specialty drinks including margaritas, frozen daiquiris, rum punch, as well as a limited food and snack menu.

The Hilton Beach Bar, also scheduled to open in mid-June, will kick off the summer season with a beach party highlighted by a concert starring "America" on June 27. The beach party on June 27 begins with live entertainment at 12 noon, followed by the return of the "Jersey Idol" competition sponsored by WOGL 98.1 FM. The America concert begins at 4:30 p.m., followed by live entertainment until 10 p.m. The party continues through 1 a.m. with live entertainment in the Dizzy Dolphin beachfront bar.

Throughout the day, the Hilton will offer a variety of giveaways and events, including free Norwegian Cruiseline Vacations, 30 mountain bikes, face-painting and more. Three hundred dollars in cash will be given away every five minutes from 1 p.m. to 4 p.m. on the casino floor.

Guests of The Hilton Beach Bar will also relax with cabanas, wooden gazebos, beach chairs and umbrellas as well as other beach amenities, including beachside massages available for a fee. Guests wishing to take advantage of these services should see a beach attendant, available daily from 10 a.m. to 6 p.m.

Caesars Atlantic City's Sand Box beach bar will open on Saturday, May 22. In addition to the Sand Box bar, Caesars will offer beach chair, bicycle, and umbrella rentals, as well as personal cabanas with hammocks. The Sand Box will offer summertime drinks, including homemade Pina Coladas, Strawberry Daiquiris, Margaritas, a variety of draft and bottled beer, as well as a limited food menu. Caesars Sand Box beach bar will offer seating for approximately 250 guests.

Caesars Atlantic City's Sand Box will offer live entertainment on the following schedule:

-- May - Saturday, May 22: 12 noon to 11 a.m.; Sunday, May 23: 12

noon to 5 p.m.; Friday, May 28: 5 p.m. to midnight; May 29 &

30: 12 noon to midnight; May 31: 12 noon to 5 p.m.

-- Early June (first two weeks) - Fridays: 5 p.m. to midnight;

Saturdays: 12 noon to midnight; and Sundays: 12 noon to 5 p.m.

-- Mid-June through August - Monday through Thursday: 3 p.m. to 8

p.m.; Fridays: 3 p.m. to midnight; Saturdays: 12 noon to 2

a.m.; and Sundays: 12 noon to 8 p.m.

About the Absecon Island Shore Protection Project

The Absecon Island Shore Protection Project began last October 22. Sand placement began December 24, and is expected to be completed after Memorial Day. The $24 million beach project includes sand replacement for the beach fill and dune system in Atlantic City and Ventnor City.

For the project, approximately 4.5 million cubic yards of sand (3.2 million for Atlantic City and 1.3 million cubic yards of sand for Ventnor City) initially will be added to the beaches. The project also includes the replenishment of more than a quarter-mile of bulkhead along the Absecon Inlet frontage of Atlantic City, beginning on Oriental Avenue, as well as the installation of handicapped ramps at 12 different streets and pedestrian crossovers.

The reconstituted beach will be 200 feet wide in Atlantic City and 100 feet wide in Ventnor City. Dunes in Atlantic City will be two to three feet above the Boardwalk and dunes in Ventnor City will be one to two feet above the Boardwalk. The long-term plan created by the U.S. Army Corps of Engineers calls for replenishing sand every three years for the next 50 years at a cost of $11.5 million per cycle.

To protect the new dunes, the Corps will install 90 acres of dune grass and 64,000 feet of sand fence. Dune grass planting in Ventnor is scheduled for completion by December. Atlantic City's beach replenishment is scheduled for completion in June 2004.

About Caesars Entertainment

Bally's Atlantic City, Caesars Atlantic City, and The Atlantic City Hilton Casino are owned and operated by Caesars Entertainment, Inc. (NYSE: CZR), one of the world's leading gaming companies. With $4.5 billion in annual net revenue, 29 properties on four continents, 29,000 hotel rooms, two million square feet of casino space and 54,000 employees, the Caesars portfolio is among the strongest in the industry. Caesars casino resorts operate under the Caesars, Bally's, Flamingo, Grand Casinos, Hilton and Paris brand names. The company has its corporate headquarters in Las Vegas.

Additional information on Caesars Entertainment can be accessed through the company's web site at www.caesars.com .