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Balloon Experts Launch Nationwide Online Delivery Service; Giant Balloons Take Flight with BalloonPlanet.com.


Business Editors

SEATTLE--(BUSINESS WIRE)--Feb. 23, 2004

Consumers can soar SOAR - 1. State, Operator And Result. A general problem-solving production system architecture, intended as a model of human intelligence. Developed by A. Newell in the early 1980s. SOAR was originally implemented in Lisp and OPS5 and is currently implemented in Common Lisp.  to new heights with the recent launch of BalloonPlanet.com, the nation's first online professional balloon delivery service, available in over 100 major cities across the U.S. and Canada.

Four years in the making, BalloonPlanet.com will offer unique helium-filled balloon creations which include 5-foot hot air balloon This article is about hot air balloons themselves. For the associated activity, see Hot air ballooning.

The hot air balloon is the oldest successful human-carrying flight technology, dating back to its invention by the Montgolfier brothers in Annonay,
 models, 18-inch scalloped scal·lop   also scol·lop or es·cal·lop
n.
1.
a. Any of various free-swimming marine mollusks of the family Pectinidae, having fan-shaped bivalve shells with a radiating fluted pattern.

b.
 flower-shaped balloons, 6-foot LifeSaver replicas, 3-foot balloon baby pacifiers, and 4-foot Birthday balloon numbers, in addition to classic jumbo balloons featured in many of its arrangements. "We're thrilled thrill  
v. thrilled, thrill·ing, thrills

v.tr.
1. To cause to feel a sudden intense sensation; excite greatly.

2. To give great pleasure to; delight. See Synonyms at enrapture.
 to breathe new life into the balloon delivery business and give consumers a fresh way to order balloons," says Jim Parker, company president.

An exciting feature of the company's new web site is its Decorating Guide, an invaluable resource designed for special event planners. The Guide catalogs the world's largest online collection of balloon decorating images, allowing special event clients to select balloon decor for upcoming events without leaving the office.

BalloonPlanet.com has amassed over 100 strategic partners throughout the U.S. and Canada with an eye toward expansion in Australia, Europe and Asia, in 2005. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Parker, "Developing strategic partnerships was key to getting BalloonPlanet.com off the ground, and we were able to develop these partnerships much quicker than we anticipated. The sector was ready for this development. We came along with the right plan at the right time."

The BalloonPlanet.com concept originated with an earlier business model created by Parker and his business partner John Gallant John Gallant is a lacrosse player for the Colorado Mammoth in the National Lacrosse League. Before signing on with the Colorado Mammoth, Gallant played for the Washington Power for one season. . They formed The Red Balloon Company in Seattle 23 years ago. Their balloon delivery service featured large balloons unique in their market. Listening to their Seattle customers' frustration as they searched in vain vain  
adj. vain·er, vain·est
1. Not yielding the desired outcome; fruitless: a vain attempt.

2. Lacking substance or worth: vain talk.

3.
 for similar products in other cities, the concept of BalloonPlanet.com was born. Says Parker, "These products were available in other cities but they were difficult to locate. With balloons becoming more and more popular, consumers are hungry for what BalloonPlanet.com offers -- a menu of exciting balloon arrangements, convenience in ordering, and reliable delivery service.
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Publication:Business Wire
Date:Feb 23, 2004
Words:342
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