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Ballet bounce.


The demand for ballet flats has soared at Santa Monica's London Sole store.

Based on those sales, head designer and managing director Jane Winkworth is ready to take a leap. She's looking to put at least one more London More London is a new development on the south bank of the River Thames, immediately south-west of Tower Bridge in London. The southern exit is on Tooley Street.

It includes the City Hall, a sunken amphitheatre called The Scoop, office blocks, shops, cafes, and a
 Sole shops in the L.A. area within the year. She pointed to Pasadena and Brentwood as possible sites.

In the last two years, the Years, The

the seven decades of Eleanor Pargiter’s life. [Br. Lit.: Benét, 1109]

See : Time
 London Sole's U.S. sales were $3 million, about $1.3 million of which were at the Santa Monica Santa Monica (săn`tə mŏn`ĭkə), city (1990 pop. 86,905), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1886. Tourism and retailing are important, and the city has motion-picture, biotechnology, and software industries.  store. The remainder is through sales of ballet shoes Ballet shoes, or ballet slippers, are specially designed lightweight shoes for ballet dancing. Ballet shoes are soft shoes worn by ballet dancers until their bones are ossified and their muscles strong enough for them to use pointe shoes, which allow them to stand on the  at other retailers, including local outlets Fred Segal Fred Segal is a Los Angeles, California based clothing boutique. There are two stores, one in Hollywood (on Melrose Avenue) and the other in Santa Monica.

In 1976, the Hollywood location was purchased by Ron Herman.
 and Madison.

Winkworth said celebrity interest has helped the store catch on. "I was talking at length to a sweet girl called Mischa Barton Mischa Anne Barton (born January 24 1986) is an English-born American actress and fashion model, known for her role as Marissa Cooper on the former Fox television teen drama series The O.C. . She bought about 12 pairs," she said. "This is probably why Los Angeles has been so good for us. Celebrities adore them."

London Sole is an American offshoot of French Shoe Shoes Ltd., which does business as French Sole and has marketed the delicate looking slipper-like shoes for more than 15 years. The company called itself London Sole when it entered the United States because anti-French sentiment was running high during the run-up to the war in Iraq.

In the Santa Monica store, the price of the flats ranges from $90 to $350, and there are hundreds of styles available. Winkworth said the selection is constantly changing, with shipments of shoes coming in every few weeks to keep up with shoppers' desires for different designs.
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Title Annotation:MARKETPLACE; London Sole's sales soar
Author:Brown, Rachel
Publication:Los Angeles Business Journal
Article Type:Brief Article
Geographic Code:1USA
Date:Feb 6, 2006
Words:249
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