Balcony Media launches design title.

Balcony Media (Glendale, CA), the publisher of "LA Architect" magazine and related books, has begun the publication of "FORM: Pioneering Design," a new magazine covering modern design. It will be published six times a year and an annual subscription costs $35.

The new magazine succeeds Balcony's "LA Architect," a regional magazine launched in 2000 in cooperation with the Los Angeles chapter of the American Institute of Architects. "FORM" is targeted to architects and professional designers in urban centers throughout the U.S. and is written to fill "a unique niche" that features articles and information in the areas of architecture, interior, landscape, furniture and product design, and materials and technology.

Balcony said the title's mission is to showcase high-concept projects "that provoke and inspire," such as technology coverage that highlights how the manufacturing and design disciplines are bridged by electronic media, molding, milling and waving. Editorial will cover such topics as textiles, flooring, new materials, design and budgets, designer goods for children, lifestyle design, and design in kitchen systems and accessories.

In explanation for expanding the editorial scope of "FORM" compared to "LA Architect," Balcony asked "can a magazine really cover architecture without comprehending the sublime fold of fabric, the guilty pleasure of corrugated cardboard, the speed of manufacturing processes, and the changeability of electronic media?"