Balcom Systems Becomes Canadian Distributor for Sound Advantage Unified Communications Products.

Business Editors/High-Tech Writers

IRVINE, Calif.--(BUSINESS WIRE)--Feb. 12, 2002

Sound Advantage today announces a distribution agreement with Balcom Systems to market and distribute its award-winning SANDi speech-enabled unified communications products in Canada.

Balcom Systems provides total end-to-end voice, data, video and wireless solutions to businesses through its Canadian reseller channels of telephone interconnects and computer industry VARs.

The agreement greatly expands the geographic reach for Sound Advantage's products scaled for small business, SANDi Lite 2.1 and SANDi Standard 2.1. Balcom Systems adds a top unified communications offering to the impressive list of products it currently represents. SANDi will be the exclusive unified communications product offering from Balcom Systems.

"Balcom provides an important channel for Sound Advantage's small business products into the Canadian markets," says KD Singh, international sales manager for Sound Advantage. "We are delighted to partner with Balcom Systems and be able to work with their significant dealer base as we launch on our journey to success in Canada."

"Balcom Systems is excited to add the SANDi solution to its already outstanding family of innovative Telecom and Network based products," says Mark Seidenfeld, President, Balcom Systems. "We feel that SANDi will allow our resellers to successfully establish the new standard in Voice Processing technology in Canada.

Randy Kerr, sales manager at Balcom Systems, will head Balcom's introduction of SANDi to the Canadian telecom resellers.

Balcom will launch its marketing program for SANDi through a product orientation seminar for its resellers February 21st and 22nd in Toronto. The marketing campaign will focus on how SANDi will make one call access a reality for a wide variety of business customers, providing speech-activated advanced call completion, CRM functionality, and the ability to send and receive voice mails, e-mails, and faxes using the most natural interface, the human voice.

About Balcom

Toronto-based Balcom Systems provides its resellers and VARs with customized and enhanced solutions that allow their clients to competitively update their systems without complete changeouts. Balcom Systems believes in providing solid and reliable technical support for all its fine products and to add value wherever and whenever possible to ensure the success of its manufacturing and reseller partners.

Balcom Systems is also an authorized Tadiran Telecom and MCK Communications products dealer as well as a distributor for numerous other voice, data, and converging technology solutions.

About Sound Advantage

Established in 1997, Sound Advantage is the leading developer of voice-user interface technology for communication, messaging and content. The company's core product is SANDi (Sound Advantage Natural Dialog Interface). The SANDi family of products includes advanced call processing solutions to speech-enable common office technology such as CRM, e-mail, fax, PBX, and voice mail with solutions available for small, midsize and large businesses, and for the Enterprise and Service Provider markets. Having earned a record-breaking 22 top industry awards within 24 months of its initial release, SANDi(TM) has become America's Favorite Voice Interface(TM).

For additional information, contact Sound Advantage at 5 Park Plaza, 7th Floor, Irvine, CA 92614. Phone: [phone]. FAX: [phone]. Access the company's web site at www.soundadvantage.com.