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Balance.


WITHIN A VERY FEW DAYS THIS SUMMER, AUDIENCES ATTENDING THE ROYAL BALLET Royal Ballet, the principal British ballet company, based at the Royal Opera House, Covent Garden, London. It is noted for lavish dramatic productions, a superbly disciplined corps de ballet, and brilliant performances from its principals.  IN BOSTON AND AMERICAN BALLET THEATRE American Ballet Theatre, one of the foremost international dance companies of the 20th cent. It was founded in 1937 as the Mordkin Ballet and reorganized as the Ballet Theatre in 1940 under the direction of Lucia Chase and Rich Pleasant.  IN NEW YORK CITY New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 COULD SEE PRODUCTIONS OF THAT ENDURING FAVORITE, THE UR-CLASSIC OF OUR TIME, SWAN LAKE Swan Lake (Russian: Лебединое Озеро, Lebedinoye Ozero, Swan Lake . The packed houses illustrated again our fond devotion to a handful of classics that represent in the eyes of many the essence of ballet. Those full-evening works--and we all know which ones they are--still fill our theaters, are the imagined answer to dreams of many young dancers and satisfy a substantial segment of the paying audience. The box-office receipts confirm that our classics sell. And yet, in many areas of dance today there are serious problems beyond the box office that have to do with balance.

Our Swan Lakes are not, in themselves, the only problem, but they can be symptomatic of an urge to satisfy short-term considerations at the expense of long-term issues of survival. This dilemma concerning short-term gains versus long-term goals Long-term goals

Financial goals expected to be accomplished in five years or longer.
 is not unique to dance, of course; we see it everywhere--in the heated debate over environmental issues, for example, or tax rebates versus reduction of national debt. Dance, which mirrors contemporary life, is no exception.

Just to illustrate my point, let's look at the four elements that, in proportion make for a successful dance company in today's economy--a four-square pattern of survival. First, you have to have artistic direction that provides inspiration and vision balanced with savvy business acumen. Second, you need management that can oversee the dollars and cents responsibly while remaining sensitive to the artistic process. Third, you need an involved and educated--and do not underestimate the importance of that word educated--board of directors that supports the artistic director and helps generate the bucks. And fourth, you have to have an audience that has an appetite for what you are trying to do.

Most would agree, I'm fairly sure, that the audience is the most important part of balancing this equation. But there isn't just one audience; there can be many segments with different needs and expectations. While your ideal may be to present a program with works by Kylian, Ashton, Balanchine, and a new dance by Christopher Wheeldon Christopher Wheeldon (born March 22, 1973)[1] is among the most sought-after and critically acclaimed contemporary ballet choreographers in the world.[2]

Born in Somerset, England, Wheeldon began training to be a ballet dancer at the age of 8.
, you might find that this combination is not as popular at the box office as another Giselle would have been (see "One Foot in Either Camp: Boise, Idaho “Boise” redirects here. For other uses, see Boise (disambiguation).

Boise is the capital and most populous city of the U.S. state of Idaho. It is the county seat of Ada County and the principal city of the Boise metropolitan area.
, and Eugene, Oregon The city of Eugene is the county seat of Lane County, Oregon, United States. It is located at the south end of the Willamette Valley, at the confluence of the McKenzie and Willamette rivers, about 60 miles (100 km) east of the Oregon Coast. , Share a Ballet Company Noun 1. ballet company - a company that produces ballets
troupe, company - organization of performers and associated personnel (especially theatrical); "the traveling company all stayed at the same hotel"
"). But while you still need the enthusiastic support of the Kylian/Ashton/Balanchine/Wheeldon segment--if for no other reason than to confirm your high standard within the larger artistic community--that audience alone may not be enough for healthy sustenance. Some of us would rather see the Ashton masterpiece La Fille mal gardee, but there are those who would prefer another Swan Lake. What do you do? (ABT ABT About
ABT Abteilung (German: Department)
ABT Abbott Laboratories (stock symbol)
ABT American Ballet Theatre
ABT Associação Brasileira de Telemarketing
ABT Abort
ABT Availability Based Tariff
 will be doing them both, but that is an exception.) Where is the balance? Do you present what you believe is good for your audience in the long run, such as ABT's not particularly popular American choreographers' evenings in the recent New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 spring season (see Reviews)? Or, as ABT has done so successfully, do you dare offer a surfeit sur·feit  
v. sur·feit·ed, sur·feit·ing, sur·feits

v.tr.
To feed or supply to excess, satiety, or disgust.

v.intr. Archaic
To overindulge.

n.
1.
a.
 of Swan Lakes, Giselles, Don Qs, along with the succession in seasons past of Auroras, Claras, Nikiyas, Swanildas, and Juliets? The delicate balance in this case is finding that right combination of what audiences want with what they could want. It's always been a risky business, that last part, telling anybody what they need; but it is a risk that has to be taken to ensure the quality and longevity of the art form. W. S. Gilbert in Trial by Jury put it this way: "You cannot eat breakfast all day, / Nor is it the act of a sinner, / When breakfast is taken away, / To turn your attention to dinner." Just see to it that the dinner you serve is nutritious and sustains life.

Good art satisfies in terms of entertainment, but it also balances entertainment with high standards of artistic integrity. If an organization's internal settings are not in balance--those four things: the artistic director's informed leadership, effective management, a supportive board, and a core audience that supports what you do--then chaos is not far behind.

One company most in the news these days in this regard is Boston Ballet History
The Boston Ballet is a professional ballet company based in Boston, Massachusetts. It was founded in 1963 by E. Virginia Williams and was the first professional repertory ballet company in New England.
 where, in a seemingly short time, this once-regarded paradigm of dance-world success got into trouble rapidly (see Presstime press·time  
n.
The time at which a publication, especially a newspaper, is submitted for printing.
 News). Why? It lost its balance. How? The general director of the company upset the cart by usurping, with the board's nodding support, primary authority over the artistic director. This topsy-turvy condition resulted in an expensive and chaotic quest for new artistic direction. When that failed rather spectacularly, someone came up with a Byzantine system in which the company's very capable music director was elevated to a sort of stand-in director with broad artistic control, to be shared with visiting choreographers. The offending general director fled to academia, where one supposes the media heat is less opinionated o·pin·ion·at·ed  
adj.
Holding stubbornly and often unreasonably to one's own opinions.



[Probably from obsolete opinionate : opinion + -ate1.
. An exodus was already taking place in the company, which reportedly included as many as fifteen dancers, the public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  director, the human resources manager, an executive secretary, the principal of an important satellite school, and essential assistants. Oh yes, and the chairman of the board stepped down too. All gone.

Boston has become an extreme example, illustrating what can happen if the very delicate balance of power within an artistic organization is unreasonably challenged. I've talked in this column before about the organic structure of arts organizations and the need to maintain a healthy environment in which talent and respect are primary conditions. When that gets whomped out of balance, setting things right is far more costly than keeping them on track in the first place--and that includes building a team of loyal company members and regaining audience support. These tangles are avoidable, and I would hope that the sad outcomes are not the intention of anyone involved. But, then, we know about good intentions.

There is a certain sensed balance that seems to inform much of what we do, and just as we can tell when things are going in the right direction, we can also sense when they're heading south. And we ignore that instinct at our peril.

Richard Philp has been with Dance Magazine since 1970, first as managing editor and then for many years as editor in chief. He is a writer, editor, and speaker, known for his strong support of the arts. He can be reached at rphilpny@dancemagazine.com.
COPYRIGHT 2001 Dance Magazine, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:performing new or traditional works
Author:PHILP, RICHARD
Publication:Dance Magazine
Article Type:Brief Article
Geographic Code:1USA
Date:Sep 1, 2001
Words:1085
Previous Article:The Last Giselle.(Houston performance cancelled)(Brief Article)(Editorial)
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