Balance magazine.

Institution: Guaranty Bank

Assets: over $5 billion, 150 locations

Agency: John Ryan Performance, Minneapolis, Minn.

Published quarterly, Balance magazine was launched in the fall of 2001 to support Guaranty Bank's goal of building and growing long-term, loyal and profitable customer relationships. The magazine is used to enhance Guaranty's desire to position its staff as trusted financial resources. It is also used as a sales tool and a vehicle for facilitating customer dialogues.