Balance Bar Co-founder Introduces Intellisoy at IFT Show.

Intellisoy

WHAT:    Introduction of Intellisoy(TM), the first completely
            clear, 100% soluble and perfectly pure soy isoflavone
            additive with no calories and no taste

            Growing demand for soy products, soy isoflavones
            particularly, is expected to increase 5.4% per year to
            $8.6 billion in 2007 as a result of consumers' desire for
            achieving better health through diet coupled with the
            variety of health benefits associated with soy.

            However, growth in consumption of soy foods is still
            restricted by negative flavor associations. The range of
            possible food and beverage applications is limited by the
            constraints of soy additives today. Manufacturers are
            struggling to produce products such as energy bars,
            breakfast cereals, meat alternatives and beverages that
            are pleasant tasting without the beany tastes and odors,
            ashy colors and graininess that are the byproducts of
            adding soy isoflavones.

            Intellisoy will allow these manufacturers to bring the
            benefits of soy to the masses, and will provide consumers
            with new, better tasting options to improve their diets
            and overall health.

            Mr. Lamb will also comment on:

            --  Current issues in the food and beverage industry
                experienced by companies looking to improve the health
                benefits of products

            --  Recent trends and predictions for the future of the
                soy foods market

            --  Intellisoy and the proprietary water-based extraction
                process used to create it

            --  The many applications of Intellisoy in food and
                beverage products including AquaSoya(TM), a clear
                beverage containing 20 mg of isoflavones per serving

   WHO:     Dick Lamb, nutrition specialist, Balance Bar co-founder
            and now CEO of Intellisoy

   WHEN:    Available for select one-on-one interviews on Thursday,
            July 15, 2004

   WHERE:   IFT Annual Meeting and Food Expo at the Las Vegas
            Convention Center
            The IFT Show is the premier food science and technology
            trade show and is attended by over 20,000 food and
            beverage professionals.

   CONTACT: Carolyn Robertson-- 212.725.1900 x204 or via email at
            [e-mail] to schedule a meeting