Bakkersland Extends Commitment to QAD for Manufacturing Operations; Bakery Conglomerate Selects QAD MFG/PRO eB2 for Industry-Specific Functionality, Low Total Cost of Ownership.

Business Editors/High-Tech Writers

SCHIPHOL-RIJK, Netherlands--(BUSINESS WIRE)--Dec. 2, 2003

QAD Inc. (Nasdaq:QADI), a leading provider of enterprise applications for global manufacturers, today announced that Bakkersland Holding B.V., a leading European industrial bakery group, selected QAD MFG/PRO eB2 as its enterprise software platform for manufacturing. Bakkersland will upgrade to the latest version of QAD's flagship solution to support new business initiatives, and will centralize specific functions that its 18 manufacturing facilities share in common, while preserving operational flexibility at individual sites. The industrial bakery expects to streamline financials and manufacturing activities for greater control and efficiency across all of its locations in the Netherlands.

"MFG/PRO eB2 will play a crucial role in our plans to revamp operations companywide and improve customer service, realize cost savings and increase efficiency," said Hans van den Bighelaar, financial director of Bakkersland Holding B.V. "QAD continues to offer products that reflect its expertise in the food and beverage sector. By standardizing on QAD solutions, Bakkersland gains functionality required for our industry, without costly, time-consuming customization."

Bakkersland was established in 1999 through the merger of ten companies. With annual revenue of EUR360 million, the company delivers fresh bread and bakery products for supermarkets and consumers in the Netherlands, and pastries for international food retail and food service markets. Bakkersland is also franchise owner of the Dutch Multivlaai shops. A QAD customer since 1996, Bakkersland conducted an ERP software evaluation in conjunction with plans for changes to its organizational structure in 2003. Bakkersland found QAD MFG/PRO eB2 best suited to support these changes.

"Food and beverage manufacturers like Bakkersland must smoothly integrate new acquisitions they've made to remain competitive, while improving responsiveness to a consolidating base of customers," said Andy Eardley, vice president, QAD Europe, Middle East and Africa. "QAD combines more than 20 years' focus on manufacturing with the best thinking in manufacturing theory, to provide our customers with solutions to their real-world manufacturing problems."

QAD MFG/PRO eB2 supports multiple production models to accommodate local manufacturing sites, while facilitating centralization of specific business functions. The software's open, standards-based architecture will enable Bakkersland to create a shared services domain for activities such as financials and purchasing, even across multiple languages and currencies. Bakkersland also expects to benefit from MFG/PRO eB2 capabilities, including logistics accounting, for costs associated with transport of goods; product line planning; release management; and data synchronization. The company also plans to use QAD EDI ECommerce for seamless electronic data interchange communications with supply chain partners.

About QAD

QAD enterprise applications leverage advances in Internet and enabling technologies to provide critical functionality for managing manufacturing resources and operations within and beyond the enterprise, enabling global manufacturers to collaborate with their customers, suppliers and partners to make and deliver the right product, at the right cost and at the right time. Manufacturers of automotive, consumer products, electronics, food and beverage, industrial and medical products use QAD applications at approximately 5,200 licensed sites in more than 80 countries and in as many as 26 languages. For more information about QAD, telephone [phone], or visit the QAD Web site at: www.qad.com. To receive any of QAD's press releases via facsimile, contact 800-356-0747, or outside the U.S. contact 213-253-5647.

"QAD" and "MFG/PRO" are registered trademarks of QAD Inc. All other products or company names herein may be trademarks of their respective owners.

Note to Investors: This press release contains certain forward-looking statements made under the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. A number of risks and uncertainties could cause actual results to differ materially from those in the forward-looking statements. These risks include, but are not limited to, evolving demand for the company's software products and products that operate with the company's products; the company's ability to sustain strong licensing demand; the ability to sustain customer renewal rates at current levels; the publication of opinions by industry analysts about the company, its products and technology; the reliability of estimates of transaction and integration costs and benefits; difficulties relating to integration of a new business; the entry of new competitors and their technological advances; delays in localizing the company's products for new markets; delays in sales as a result of lengthy sales cycles; changes in operating expenses, pricing, timing of new product releases, the method of product distribution or product mix; general economic conditions, exchange rate fluctuations and the global political environment. In addition, revenue and earnings in the enterprise resource planning (ERP), e-business and distributed order management software industries are subject to fluctuations. Software license revenue, in particular, is subject to variability with a significant proportion of revenue earned in the last month of each quarter. Given the high margins associated with license revenue, modest fluctuations can have a substantial impact on net income. Investors should not use any one quarter's results as a benchmark for future growth. For a more detailed description of the risk factors associated with the company and the industries in which it operates, please refer to the company's Annual Report on Form 10-K for the fiscal year ended January 31, 2003.