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Bakers Footwear Optimizes Its Merchandise Mix with Marketmax Solution; Marketmax to Help Retailer Reduce Inventory and Improve Sales Performance.


Business Editors/High-Tech Writers

WAKEFIELD, Mass.--(BUSINESS WIRE)--June 9, 2003

Marketmax(R), the leading provider of Advanced Retail Planning and Optimization optimization

Field of applied mathematics whose principles and methods are used to solve quantitative problems in disciplines including physics, biology, engineering, and economics.
 solutions today announced that Bakers Footwear has purchased Marketmax Advanced Assortment Planning Assortment Planning is a mission critical function for retailers. This is the place where the retailer meets the customer. The place where the retailer must buy exactly what their customers will buy. (TM). The mall-based vendor of women's shoes and accessories will utilize the Marketmax system at the core of its operation to help reduce inventory and improve inventory productivity.

"This is a significant step towards improving the sales performance of our lower volume locations and reducing seasonal markdowns," commented Stan STAN Stanchion
STAN Stärke- und Ausrüstungsnachweis (German)
Stan Standard Man (human patient simulator)
STAN SEMCIP Technical Assistance Network
STAN System Trace Audit Number
STAN Star Trek Area Network
 Tusman, EVP EVP Executive Vice President
EVP EGR (Exhaust Gas Recirculation) Valve Position Sensor
EVP Electronic Voice Phenomenon
EVP Europäische Volkspartei (Germany)
EVP Employee Value Proposition
, Information Systems & Inventory Management, Bakers Footwear. Tusman continued, "we believe that Bakers will be much better positioned to target assortments to our high performing stores and materially reduce the amount of clean up transfers." Bakers Footwear operates over 184 stores in 36 states, with another 33 doing business under the Wild Pair banner.

The integrated solution will enable all of the Bakers staff involved in the planning process to work with the same information, enabling them to immediately see how individual decisions affect the overall planning process. Bakers will utilize Marketmax's powerful analytics to help plan the proper assortment and inventory for each of their stores.

Bakers also envisions this to be used to view and validate To prove something to be sound or logical. Also to certify conformance to a standard. Contrast with "verify," which means to prove something to be correct.

For example, data entry validity checking determines whether the data make sense (numbers fall within a range, numeric data
 assortment mix by store cluster and down to a specific store level. "This completes our initial inventory management initiatives established at acquisition and puts us in a very good position to achieve a high standard of inventory return on investment, said Tusman. "We are driven to do the best job possible to help make our customers happy and to satisfy their needs and desires when it comes to their footwear needs."

"We are pleased to be working with the caliber of people at Bakers and look forward to developing a strong partnership," commented Gene Gsell, Marketmax Chief Marketing Officer. "We welcome the opportunity to add Bakers to the Marketmax customer fold."

About Bakers Footwear

The mall-based vendor of women's shoes and accessories operates over 184 stores in 36 states, with another 33 doing business under the Wild Pair banner. Bakers Footwear sells dress, casual, and sport shoes, as well as boots, sandals, and accessories, targeting women ages 12-29. Private labels account for about 85% of the company's sales. Bakers Footwear acquired 33 Sam & Libby shoe stores in 2002. Visit them online at http://www.bakersshoes.com.

About Marketmax

Marketmax is the leading provider of advanced retail planning and profit optimization software Free and Open Source software
  • ASCEND — mathematical modelling system
  • OpenOpt (license: BSD) — toolbox with connections to lots of solvers, for Python language programmers
  • COIN-OR SYMPHONY — integer programming, Common Public License
 to the world's leading retailers and their suppliers, keeping them one step ahead of demand. Marketmax's suite of products enables retailers and their suppliers to deliver measurable results in the form of increased margins and profitability, fewer markdowns, improved inventory turns, and greater customer satisfaction across all retailing channels. Marketmax is respected throughout the retail supply chain for its technology leadership by providing "best in class" solutions and the industry's only truly integrated, web-architected, and highly scalable enterprise planning and optimization software.

Marketmax customers include Amazon.com, Charlotte-Russe, Discovery Channel, Eye Care Center of America, The Finish Line, The Home Depot The Home Depot (NYSE: HD) is an American retailer of home improvement and construction products and services.

Headquartered in Vinings, just outside Atlanta in unincorporated Cobb County, Georgia, Home Depot employs more than 355,000 people and operates 2,164 big-box
, J Sainsbury plc, Kohl's Corporation, Linens 'n Things Linens 'n Things, Inc., headquartered in Clifton, New Jersey, is the second-largest large-format retailers of home textiles, housewares and decorative home accessories in the United States, behind Bed Bath & Beyond. , Levi Strauss
This article is about the clothing manufacturer. For the anthropologist, see Claude Lévi-Strauss and for the company of the same name, see: Levi Strauss & Co..


Levi Strauss, born Löb Strauß
 and Co., Lowe's Companies, Marks & Spencer plc, Pamida Stores, ShopKo Stores ShopKo Stores, Inc. is a chain of retail stores based in Ashwaubenon, Wisconsin, outside of Green Bay, behind Bay Park Square shopping mall which has ShopKo as one of its anchor tenants. The company employs approximately 16,000 people and has a presence in 13 states. , The Spiegel Group, The Sports Authority Sports Authority is the USA's largest full line sporting goods retailer. The company is headquartered in Englewood, Colorado. It operates over 400 stores in 45 U.S. states under the Sports Authority name. Total sales for the fiscal year ending January 29 2005 were $2.44 billion. , Tuesday Morning, Waitrose Food Shops of the John Lewis Partnership, and Williams-Sonoma.

For more information, please visit www.marketmax.com or call our worldwide headquarters at 781-876-3200. For European sales information, Marketmax can be contacted at +44 (0)20 7520 9399.

Marketmax is a registered trademark of Marketmax, Inc. All other trademarks are the property of their respective owners.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 9, 2003
Words:590
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