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Baja Fresh(R) Hires New Director of Operations Services.


Restaurant Industry Veteran Joins Baja Fresh Baja Fresh is a restaurant chain of Fresh Mex restaurants founded in Newbury Park, California, United States in 1990 by Jim and Linda Magglos. Categorized as a "fast-casual" restaurant, the quality and preparation time of its food is between that of a fast-food restaurant and a  Executive Team

THOUSAND OAKS Thousand Oaks, residential city (1990 pop. 104,352), Ventura co., S Calif., in a farm area; inc. 1964. Avocados, citrus, vegetables, strawberries, and nursery products are grown. , Calif. -- Baja Fresh Mexican Grill, the California-based quick and casual fresh Mexican food chain, announced today the hiring of Jim Hicks as the new Director of Operations Services. He joins the company with 25 years experience in operations services and training.

As Director of Operations Services, Hicks will lead the development and implementation of process improvement initiatives and manage new product roll outs. He is also now responsible for creating and managing systems and processes to improve speed of service and guest satisfaction, by improving efficiency of restaurant operations. He will also lead the training department.

"Jim's extensive restaurant experience speaks for itself," said James Walker James Walker may refer to a number of persons:
  • Jimmy Walker (1881–1946), born James J. Walker, a former mayor of New York City
  • Jimmy Walker (golfer), (born 1979) American golfer
  • James D.
, President, Baja Fresh. "We are excited to see the new program initiatives he comes up with and implements."

Hicks most recently served as Director of Operations for National Everclean Services, a food safety and sanitation inspection, training and consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee
consulting company

business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a
. Prior to that, he worked at El Pollo Loco El Pollo Loco is a fast-food restaurant chain and Mexican grilled chicken franchise. "El Pollo Loco" is Spanish for "The Crazy Chicken".

Juan Francisco Ochoa started the restaurant in Guasave, Mexico, in 1975.
 as the director of training and operations services, where he managed the roll out of a new point-of-sale system, development of systems to improve restaurant operations and coordinated new product testing and roll-outs. Before that, he was vice president of operations services for Prandium, the former owner of Hamburger Hamlet, Koo Koo Roo and Chi Chi's Mexican Restaurants, where he streamlined and managed the produce development process for the company's three brands and led initiatives to improve profitability. At his first position in the industry, he was the market manager for Taco Bell Taco Bell Corp., a subsidiary of Yum! Brands, Inc., is a Mexican-style quick service restaurant chain based in Irvine, California, United States. The restaurant has locations primarily in the United States and Canada, but also operates outlets in several other markets. , where he supervised restaurants in Orange County and the Inland Empire In·land Empire  

A region of the northwest United States between the Cascade Range and the Rocky Mountains, comprising eastern Washington, eastern Oregon, northern Idaho, and western Montana. Farming, lumbering, and mining are important to the area.
 and managed field training for Southern California and Arizona.

ABOUT BAJA FRESH

Founded in 1990 and headquartered in Thousand Oaks, Calif., Baja Fresh operates or franchises 291 restaurants nationwide, all featuring its fresh Mexican-inspired food, made to order and served in a hurry. Learn more about Baja Fresh at www.bajafresh.com.
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Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 14, 2007
Words:321
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