Baja Fresh(R) Hires New Director of Marketing to Turn up the Heat.

THOUSAND OAKS Thousand Oaks, residential city (1990 pop. 104,352), Ventura co., S Calif., in a farm area; inc. 1964. Avocados, citrus, vegetables, strawberries, and nursery products are grown. , Calif. -- Baja Fresh Baja Fresh is a restaurant chain of Fresh Mex restaurants founded in Newbury Park, California, United States in 1990 by Jim and Linda Magglos. Categorized as a "fast-casual" restaurant, the quality and preparation time of its food is between that of a fast-food restaurant and a Mexican Grill, the California-based fast casual fresh Mexican chain, announced today the addition of Jerry de Lucia to their executive team as their new Director of Marketing. Jerry will be responsible for overseeing all marketing operations for expanding the company's brand strategy and implementation going forward.

De Lucia brings his years of marketing experience from various restaurant chains The following is a list of restaurant chains.

See also: Fast-food restaurant, Casual dining, List of reference tables. International

Bennigan's
Burger King
Charley's Grilled Subs
Domino's Pizza
Hard Rock Cafe

, most recently employed by Catalina Restaurant Corporation, the operators of Coco's and Carrows restaurants, in Carlsbad, Calif. De Lucia also has spent past time at the Rusty Pelican Restaurants, Stuart Anderson's Black Angus Restaurants, El Torito The format developed by Phoenix Technologies and IBM that has become the standard for creating bootable CD-ROMs on the Intel platform. El Torito provides only the format. In order to make a CD-ROM bootable, the correct boot images must be placed on the disc, and the target computer must and Associated Hosts Restaurants.

"Baja Fresh has always valued and been know for its reputation for freshness, and we want to expand choices for our valued customers," said James Walker James Walker may refer to a number of persons:

Jimmy Walker (1881–1946), born James J. Walker, a former mayor of New York City
Jimmy Walker (golfer), (born 1979) American golfer
James D.

, President, Baja Fresh. "De Lucia's role will be key at this crossroads - highlighting our new restaurant initiatives to improve the customer experience - such as a reduction in food wait time, new bolder flavored dishes, more options at the salsa bar and an expansion on online ordering and heightening height·en
v. height·ened, height·en·ing, height·ens

v.tr.
1. To raise or increase the quantity or degree of; intensify.

2. To make high or higher; raise.

v.intr. our brand equity overall."

ABOUT BAJA FRESH

Founded in 1990 and headquartered in Thousand Oaks, Calif., Baja Fresh operates or franchises 292 restaurants nationwide, all featuring its fresh Mexican-inspired food, made to order and served in a hurry. Learn more about Baja Fresh at www.bajafresh.com.

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Publication:	Business Wire
Date:	Apr 26, 2007
Words:	224
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