Bailey Brand Consulting relaunches Twining packages and Website.Bailey Brand Consulting, a leading strategic branding consultancy and design firm, has redesigned the Twinings Twinings is a marketer of tea, based in Andover, Hampshire, England. Thomas Twining opened the first known tea room in 1706, which remains at 216 Strand, London today. Under Associated British Foods since 1964, Stephen Twining now represents the company's ten generations. premium Flavored Black and Chai Tea brands, better communicating their premium image and realigning their packaging with updated brand positioning. Bailey has also relaunched the Twinings USA website (www.twiningsusa.com) with an ambitious eCommerce See e-commerce. site, interactive company history and "Tea Explorer" feature that allows visitors the opportunity to create or discover their "personal tea profile." Bailey conducted extensive brand positioning and consumer research to analyze each aspect of consumers' desires, finding that consumers seemed most interested in taste, aroma and the health attributes of antioxidants Antioxidants Substances that reduce the damage of the highly reactive free radicals that are the byproducts of the cells. Mentioned in: Aging, Nutritional Supplements antioxidants, n. . Research also showed that consumers chose Twinings tea over a competitor due to the company's product expertise and delicious flavors. [ILLUSTRATION OMITTED] Twinnings North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , 777 Passaic Passaic, city, United States Passaic (pəsā`ĭk), city (1990 pop. 58,041), Passaic co., NE N.J., a port on the Passaic River; settled 1678 by Dutch traders as Acquackanonk, named Passaic 1854, inc. as a city 1873. Avenue, Suite #230, Clifton, NJ 07012. Tel." +1 800-803-6695, Email: consumer.service@twiningsusa.com. |
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