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Bailey Banks & Biddle Fine Jewelers, a Division of Zale Corporation Offers De Beers Millenium Diamond.


DALLAS--(BUSINESS WIRE)--Aug. 9, 1999--

Bailey Banks & Biddle Fine Jewelers, Zale Corporation's (NYSE NYSE

See: New York Stock Exchange
:ZLC ZLC Zero Length Column
ZLC Zero Link Count
ZLC Zero Loss Compaction
ZLC Zero Level Correction
) division targeting the upscale consumer, began offering the De Beers Limited Edition Millennium Diamond Collection at selected stores nationwide on August 1, 1999.

Bailey Banks & Biddle, known since 1832 for its classic, traditional jewelry and exclusive designs, has the broadest selection of the De Beers Limited Edition Millennium Diamonds of any North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 jeweler. In conjunction with the De Beers Millennium diamonds, Bailey Banks & Biddle has also commissioned world renowned platinum jewelry designer A jewelry designer is defined as a person who renders, creates, and models original Jewelry creations. By profession this person would be trained in the knowledge of metalsmithing and design.  Scott Kay to create an exclusive ring setting for these rare diamonds.

Each limited edition diamond has been carefully selected by De Beers for its fire and brilliance; and then cut to the very highest standard and most exacting specifications by master craftsmen. To authenticate each stone, De Beers will inscribe in·scribe  
tr.v. in·scribed, in·scrib·ing, in·scribes
1.
a. To write, print, carve, or engrave (words or letters) on or in a surface.

b. To mark or engrave (a surface) with words or letters.
 the diamonds with a registered number and the De Beers brandmark name. The unique inscription is only visible using the state of the art De Beers viewer. In addition, these diamonds will be sold individually and encased en·case  
tr.v. en·cased, en·cas·ing, en·cas·es
To enclose in or as if in a case.



en·casement n.
 in special commemorative packaging, complete with a certificate and authentication documentation.

"Bailey, Banks & Biddle is pleased to offer this unique De Beers branded diamond as a way for our customers to commemorate the Millennium," said Beryl Raff, President and Chief Operating Officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
 of Zale Corporation “Zale” redirects here. For other uses, see Zale (disambiguation).
Zale Corporation (NYSE: ZLC) is the second largest specialty retailer of fine jewelry in North America, operating over 2,300 retail locations, (which includes both kiosks/carts and stores)
. "Each De Beers Millennium Diamond is uniquely one-of-a-kind, selected for its exceptional quality. These diamonds are true collectibles that will be treasured for generations to come."

Zale Corporation is North America's largest specialty retailer of fine jewelry operating approximately 1,330 stores throughout the United States, Canada, Puerto Rico, and online, including Zales Jewelers, Zales Outlet, Zales Direct at www.zales.com, Gordon's Jewelers, Bailey Banks & Biddle Fine Jewelers and Peoples Jewellers. Additional information on Zale Corporation and its operating divisions is available on the Internet at www.zalecorp.com.

Please visit http://www.newscom.com to access and download the following images online:

(1) The De Beers Millennium Diamond Presentation Box

Location:

http://www.newscom.com/cgi-bin/prnh/19990803/BBBCASE

(2) "The De Beers Viewer" used to read the inscription on De Beers

Millennium Diamonds.

Location:

http://www.newscom.com/cgi-bin/prnh/19990803/BBBVIEWER

(3) De Beers Limited Edition Millennium Diamond ring setting, created

by world renowned platinum jewelry designer Scott Kay. An

exclusive design, available only at Bailey Banks & Biddle.

Location:

http://www.newscom.com/cgi-bin/prnh/19990803/BBBRING
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Publication:Business Wire
Geographic Code:6SOUT
Date:Aug 9, 1999
Words:402
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