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Baer Media Selects NetWolves to Support Nationwide Rollout of ``Ask Max,'' the Word's First Electronic Sales Associate.


Business Editors/High-Tech Writers

TAMPA, Fla.--(BUSINESS WIRE)--May 13, 2004

NetWolves Corp. (Nasdaq:WOLV), a global network continuity and security provider, today announced that multi-media firm Baer Media has selected the NetWolves' Managed Services An umbrella term for third-party monitoring and maintaining of computers, networks and software. The actual equipment may be inhouse or at the third-party's facilities, but the "managed" implies an ongoing effort; for example, making sure the equipment is running at a certain quality  Offering (MSO (1) (Multiple System Operator) Typically refers to a cable TV organization that owns more than one cable system, but it may refer to an operator of only one system. ) to support its kiosk-based Shopping Information System (SIS) "Ask Max."

NetWolves is currently delivering a MSO featuring satellite and land-based broadband connectivity, and managed security services Security services are state institutions for the provision of intelligence, primarily of a strategic nature, but also including protective security intelligence. Examples include the Security Service (MI5) and the Secret Intelligence Service (MI6) in the United Kingdom, and the  including an ICSA-certified firewall, IPSec VPN (Virtual Private Network) A private network that is configured within a public network (a carrier's network or the Internet) in order to take advantage of the economies of scale and management facilities of large networks.  and file sharing Copying files from one computer to another. See peer-to-peer network, file sharing protocol and file and printer sharing. .

Ask Max enables customers to scan the barcode of items they are interested in throughout the store and view a short informational video about the products' features and benefits or skip directly to pricing information. Customers unable to locate a specific item can also use the Ask Max kiosks to receive instant directions to the item within the store. The SIS is not designed to eliminate interaction between retail sales associates and customers, however. Ask Max simply provides customers with consistent, reliable product information in an easy-to-use format.

"Ask Max might not be a reality today if it weren't for NetWolves, who helped us overcome our geographic coverage issues and lower our ongoing network and security management costs," said Max Baer This article is about the boxer and actor. For an article about his actor son, see Max Baer Jr..
Maximilian Adelbert "Madcap Maxie" Baer (February 11, 1909 – November 21, 1959) was a famous American boxer of the 1930s, onetime Heavyweight Champion of the
, founder and chief executive officer for Baer. "In order to offer our customers like Bass Pro Shops Bass Pro Shops is a privately held sporting goods and outdoor goods store headquartered in Springfield, Missouri. The original Outdoor World store, referred to as the "Grand Daddy" is located at the corner of Sunshine and Campbell in Springfield.  a high-quality customer support solution like Ask Max, we significantly increased our bandwidth demands, which NetWolves can supply cost-effectively and dependably. We are already in discussions with several other leading retailers that are interested in offering this new service to their customers."

"Baer Media's selection of NetWolves to support their nationwide rollout of Ask Max provides an example of the shift toward broadband to support new business applications and services," said Walter Groteke, chairman and chief executive officer for NetWolves. "In order to deliver kiosk applications like Ask Max, which are being demanded by the retail market, Baer Media required a low-cost, high-bandwidth network connectivity solution coupled with security to maximize its ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). . We look forward to continuing our support of Baer Media as they roll out Ask Max to other retailers around the country."

About Baer Media

Originally founded in 1991, Bear Media is a privately owned multi-media firm located outside Memphis, Tenn.

About NetWolves Corporation

NetWolves Corp. is a global network continuity and security provider that supports in excess of 1,000 companies in more than 65 countries. As a neutral FCC-licensed carrier with a proprietary network communications and management infrastructure, NetWolves provides a cost-effective, comprehensive and reliable network communications service. Some of NetWolves' customers include General Electric, Swift Transportation Swift Transportation was founded by Jerry Moyes originally as Common Market. The operations began in 1966 transporting imported steel from the ports of Los Angeles to Arizona, and then returning with Arizona cotton to be delivered to Southern California. , Bristol-Myers Squibb Bristol-Myers Squibb (NYSE: BMY), colloquially referred to as BMS, is a pharmaceutical corporation, formed by a 1989 merger between pharmaceutical companies Bristol-Myers Company, founded in 1887 by William McLaren Bristol and John Ripley Myers in Clinton, NY (both were , McLane Company McLane Company, Inc. is the nation's largest wholesale-distributor of consumer packaged goods to the convenience store trade and other retail channels. It is also a major foodservice distributor to the quickservice restaurant industry. , JoAnn Stores, The Sutherland Group and Marchon Eyewear Marchon Eyewear is a United States-based manufacturer and distributor of eyewear. Founded in 1983, the company's portfolio includes several licensed brands in addition to its own house brands. . NetWolves is headquartered in Tampa, Fla. Additional information is available at www.netwolves.com or by calling 1-888-638-9658.

Forward Looking Statements

All statements other than statements of historical fact included herein, including without limitation statements regarding the Company's financial position, business strategy, and the plans and objectives of the Company's management for future operations, are forward looking statements. When used in this release, words such as "anticipate," "believes," "estimate," "expect," "should," "intend," "projects," "objective," and similar expressions, as they relate to the Company or its management, identify forward-looking statements. Such forward-looking statements are based on the beliefs of the Company's management, as well as assumptions made by and information currently available to the Company's management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including but not limited to, business and economic conditions, ability to raise additional funds, competitive factors and pricing pressure and capacity and supply constraints. Such statements reflect the views of the Company with respect to future events and are subject to these and other risks, uncertainties, and assumptions relating to the operations, results of operations, growth strategy and liquidity of the Company. Readers are cautioned not to place undue reliance on these forward-looking statements. The Company does not undertake any obligation to release publicly any revisions to these forward-looking statements to reflect future events or circumstances or to reflect the occurrence of unanticipated events.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:May 13, 2004
Words:671
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