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Badgley Mischka Announces Long Term License to Create Global Fragrance Business; Company to Launch Signature Fragrance for Spring 2006.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Candie's, Inc., (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: CAND) "the Company" announced today it has entered into a long-term worldwide license agreement with Toronto-based, Riviera Concepts, Inc. ("Riviera") for its BADGLEY MISCHKA Badgley Mischka is an American fashion label designed by Mark Badgley and James Mischka. Badgley & Mischka met at Parsons and found a common vision. The two launched the label Badgley Mischka in 1988, though their bridal business launched in 1993. (R) brand for the development of a signature fragrance. The new scent will launch in 2006, followed by several additional launches that will potentially include a men's fragrance, a bridal fragrance and a host of ancillary products including creams, lotions, soaps, bath products and scented candles. The signature fragrance will be targeted exclusively for select luxury department stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores.  such as Bergdorf Goodman Bergdorf Goodman is a major, world-renowned luxury goods department store based in Midtown, Manhattan in New York City. It is owned by Neiman Marcus. History
Beginnings
, Neiman Marcus Neiman Marcus

U.S. department-store chain. It was founded in Dallas, Texas, in 1907 by Herbert Marcus, his sister Carrie Marcus Neiman, and her husband, A.L. Neiman.
 and Saks Fifth Avenue Saks Fifth Avenue is a chain of upscale American department stores that is owned and operated by Saks Fifth Avenue Enterprises (SFAE), a subsidiary of Saks Incorporated. It competes in the elite luxury department store market with Neiman Marcus, Bergdorf Goodman and Barneys New .

The alliance with Riviera continues the Company's global expansion strategy for the Badgley Mischka brand and follows previously announced agreements with Groupe JS International for Badgley Mischka Couture, Pronovias USA for Badgley Mischka Bridal, NewMont Group for Badgley Mischka Fur, Franchi Accessories for Badgley Mischka Handbags and Sama Eyewear for Badgley Mischka Eyewear.

Commenting on the new partnership, Adrian Ellis, President of Riviera, stated "Badgley Mischka is one of the most prestigious brands in America and we are thrilled to have the opportunity to work with Mark and James and translate their unique sense of glamour to the world of fragrance. We are committed to developing this into a global business with a wide range of luxurious products that reflect the spirit of the Badgley Mischka brand."

Mark Badgley and James Mischka stated, "Developing a signature fragrance is one of the most exciting things we can imagine. We are huge aficionados of perfumes and perfume bottles and have wanted to do our own version for years. Modern glamour is the essence of Badgley Mischka and that is exactly what our fragrance will be about."

Neil Cole, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Candie's, Inc. stated, "Riviera is an ideal partner with a vision for the brand very closely aligned with that of Mark and James. Riviera has excellent relationships with luxury retailers both domestically and internationally and a very talented sales and marketing team. Badgley Mischka fragrance is a key pillar in our growth strategy and will benefit the brand with significant advertising and marketing exposure."

Badgley Mischka is a favorite among Hollywood A-list celebrities such as, Madonna, Catherine Zeta Jones, Jennifer Lopez, Kate Winslet, Sarah Jessica Parker and Ashley Judd as well as the Bush daughters who wore Badgley Mischka gowns to the inaugural balls.

About Candie's, Inc.

Candie's, Inc. is in the business of licensing the CANDIE'S, BONGO and BADGLEY MISCHKA trademarks on a variety of footwear, apparel and fashion products. Through its wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
, Brightstar Footwear, Inc., the Company also arranges for the manufacture of footwear products for mass market and discount retailers under the private label brand of the retailer. For investor information please visit the corporate web site at http://www.candiesinc.com.

About Riviera Concepts, Inc.

Riviera Concepts Inc. is the creator, marketer, manufacturer and distributor of designer fragrances for world-renowned names such as Alfred Sung, Bob Mackie, Adrienne Vittadini, Lulu Guinness and Nanette Lepore.
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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1CANA
Date:May 13, 2005
Words:494
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