The ad, which featured a dog crawling out of a man's mouth, received nearly 700 complaints from viewers who said it was offensive and frightening to children.
"Some people said it made them feel physically sick," a spokeswoman for the Independent Television Commission, which regulates tv ads, was quoted by Reuters as saying.
The previous United Kingdom record of 544 complaints was held by a 1998 Levi's Jeans ad which featured a dead hamster.
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|Publication:||Countryside & Small Stock Journal|
|Date:||Jul 1, 2003|
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