Bacon's Solidifies Presence in California: Acquires Assets of News Monitoring Service in San Diego.

CHICAGO -- Bacon's Information, a provider of media research, distribution, monitoring and evaluation services for public relations, marketing and corporate communications professionals, today announced the acquisition of News Monitoring Service, a broadcast monitoring company based in San Diego.

"In buying the assets of News Monitoring Service, Bacon's strengthens its presence in the California market," says Steve Newman, Chief Executive Officer. "The full breadth of Bacon's service offerings will now be available to all agencies, corporate communications and marketing departments active in California or nationwide."

"Over the past few years," says Newman, "Bacon's has made and will continue to make strategic acquisitions in significant broadcast media markets." In less than three years, Bacon's has acquired broadcast monitoring companies in Los Angeles, New York, Chicago, St. Louis, Phoenix, Indianapolis and Kansas City. "Our ultimate objective is to deliver broadcast content nationally, and our latest acquisition represents another significant milestone in our ongoing objective to serve our client base."

Bacon's already operates the most up-to-date broadcast monitoring facilities in Los Angeles and San Francisco. "We are committed to providing our West Coast client base with a single source for their global media monitoring needs. With the acquisition of MediaClips in Los Angeles, the opening of our San Francisco office last month and now, the office in San Diego, we have obtained this goal," Newman says.

"Bacon's will build a 100% state-of-the-art digital facility with upgraded technical capabilities in San Diego," says John Stephens, Vice President of Broadcast Monitoring. "From this location, Bacon's will deliver complete local TV, competitive radio and network coverage to the California market. Clients can obtain same-day delivery of their broadcast coverage in their format of choice, including digital. This content can also be accessed online via Bacon's MediaSource(TM) media monitoring portal."

Bacon's provides access to 160 broadcast media markets nationwide. Its media monitoring services include the tracking of tens of thousands of print media, including newspapers, trade and consumer magazines, as well as more than 6,200 news-related Internet sites. The company's media monitoring services are an integral component of its broader MediaSource(TM) service, which also includes media research, distribution and evaluation services.

About Bacon's Information:

Bacon's helps communications, marketing and PR professionals maximize results in media relations. Bacon's is the first provider of integrated service solutions designed to provide clients with resources and intelligence to target their messages efficiently, customize distribution of information to selected media contacts and monitor and evaluate all media initiatives to determine if PR objectives have been met.

About Observer AB:

Observer AB (listed on the O-list (Attract 40) of Stockholmsborsen, Sweden) is a global industry leader in business and communication intelligence. The firm provides media and market research, monitoring and evaluation, as well as in-depth analysis and consulting. These services are provided for Public Relations, Business Intelligence, and Investor Relations purposes. Observer AB has annual earnings of nearly SEK 1,5 billion, and has 2,500 employees in the United States, United Kingdom, Sweden, Canada, Germany, Norway, Finland, Denmark, Portugal, Ireland, Estonia, Latvia, and Lithuania.