Bacon's Celebrates 20 Years of Contributions to Academia; Over 100,000 PR Students Obtain Skills Needed to Advance Their Careers.CHICAGO Chicago, city, United States Chicago (shĭkä`gō, shĭkô`gō), city (1990 pop. 2,783,726), seat of Cook co., NE Ill., on Lake Michigan; inc. 1837. -- Bacon's Bacon's was a local chain of department stores in Louisville, Kentucky. It was a part of the Mercantile Stores. Mercantile Stores was acquired by Dillard's in 1998 and the Bacon's name was retired. Information, Inc., a provider of media research, distribution, monitoring and evaluation services for public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , marketing and corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. professionals, today announced the 20th anniversary of its College & University PR Program. Bacon's continues to contribute to the future of the PR industry by providing knowledge and resources to select educational institutions, offering Public Relations as part of the curriculum. Over 280 of the nation's leading educational institutions are part of the program and more than 100,000 students have realized and obtained the skills necessary to achieve professional success with Bacon's programs. With free access to Bacon's MediaSource(R), an online media management resource with 24-hour access, students will find the latest information on virtually all print, broadcast, Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the and blog blog, short for web log, an online, regularly updated journal or newsletter that is readily accessible to the general public by virtue of being posted on a website. media outlets in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. as well as profiles of journalists, the beats they cover, editorial calendars and more. Free webinars are also offered to ensure maximum educational benefit. The hands-on program also allows students to learn the importance of proper targeting of key audiences and beat reporters, how to use the intelligence in the journalist profiles when contacting selected outlets with story ideas, the best methods to develop relationships with the media and become a trusted source. "A growing number of professors are giving their students the opportunity to get a head start with their careers. By being familiar with the latest PR techniques and resources, students will be in higher demand when they enter the job market. It's not uncommon for a media relations job description to call for experience with Bacon's MediaSouce," says Ruth McFarland, Senior Vice President & Publisher with Bacon's. "The idea of bringing real world PR into the class room at no cost is appealing. After all, these are the skills, methods and systems PR professionals use every day to manage their public relations efforts," adds McFarland. To learn more about this program, please contact Ruth McFarland at 1-800-972-9252. Bacon's helps marketing and PR professionals maximize results in media relations. Bacon's provides integrated service solutions designed to give clients the ability to target their messages efficiently, customize distribution of information, monitor media coverage and evaluate campaigns to determine if PR objectives have been met. Observer AB (listed on the O-list (Attract 40) of Stockholmsborsen, Sweden) is a global industry leader in business and communication intelligence. The firm provides media and market monitoring, analysis and communication evaluation as well as target group identification and distribution of information for PR and IR purposes. Observer AB has annual earnings of nearly SEK SEK In currencies, this is the abbreviation for the Swedish Krona. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. 1,5 billion, and has 2,500 employees in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , United Kingdom, Sweden, Canada, Germany, Norway, Finland, Denmark, Portugal, Ireland, Estonia, Latvia, and Lithuania. |
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