Bacon's Acquires MediaClips, Inc.; Company continues expansion drive in largest broadcast media markets.Business Editors CHICAGO--(BUSINESS WIRE)--April 2, 2004 Bacon's Information, a provider of media research, distribution, monitoring and evaluation services for public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , marketing and corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. professionals, today announced the acquisition of MediaClips Inc., a Los Angeles-based broadcast monitoring services firm. "The acquisition of MediaClips is our fourth strategic move in the broadcast monitoring sector within the past 18 months. As a result, we now have a solid presence in the nation's three largest broadcast media markets: New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Chicago and Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. ," said Steve Newman Steve Newman is a self-taught South African acoustic guitarist, and was a founder member of the popular African group Tananas. For over two decades Newman has been collaborating with fellow South African guitarist, Tony Cox. , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Bacon's Information. "With this acquisition, we strengthen our position as a global provider of media intelligence services, and further extend the quality of service we provide to our clients." In addition to its offices in the three largest broadcast media markets, Bacon's maintains broadcast monitoring operations in a number of other locations, including St. Louis, Phoenix and Indianapolis. The company provides complete coverage of more than 135 broadcast media markets, tracking more than 4,400 news and public affairs Those public information, command information, and community relations activities directed toward both the external and internal publics with interest in the Department of Defense. Also called PA. See also command information; community relations; public information. programs every day, including 24 national and 5 international networks. "As a result of the acquisition, MediaClips' clients will be able to access a much broader universe of broadcast media content, and they will enjoy the superior quality and speed of service that is a hallmark of Bacon's media monitoring throughout the country," commented Joe Bernardo, COO of Bacon's Information. MediaClips' current management team will continue to run operations from its headquarters in Burbank, Calif. Bacon's provides its broadcast monitoring clients same-day content in digital format, or in any format clients prefer. Broadcast content can be accessed electronically via the company's MediaSource(TM) media monitoring portal. In addition to the coverage of 135 broadcast media markets, Bacon's media monitoring services involve the tracking of tens of thousands of print media, including newspapers, trade and consumer magazines, as well as more than 5,500 news-related Internet sites. The company's media monitoring services are an integral component of its broader MediaSource(TM) service which also includes media research, distribution, and evaluation services. About Bacon's Information - Bacon's helps communications, marketing and PR professionals maximize results in media relations. Bacon's is the first provider of integrated service solutions designed to give its clients the ability to: research the leading media information to efficiently target their messages; distribute press communications according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. contact preferences; monitor all media including print, broadcast and Internet; and evaluate media coverage to determine the degree in which PR objectives have been met. Bacon's Information is an Observer AB company. About Observer AB - Listed on the O-list (Attract 40) of Stockholmsborsen, Sweden, Observer is a global industry leader in business and communication intelligence, offering media and market monitoring, analysis and communication evaluation as well as target group identification and distribution of information for PR and IR purposes. Observer AB has an annual turnover of nearly SEK SEK In currencies, this is the abbreviation for the Swedish Krona. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. 1,5 billion, and has 2,500 employees in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , United Kingdom, Sweden, Canada, Germany, Norway, Finland, Denmark, Portugal, Ireland, Estonia, Latvia, and Lithuania. |
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