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Bacon's / multivision Strengthens Broadcast Monitoring Capabilities by Acquiring Sound Clips Inc. of Minneapolis.


CHICAGO Chicago, city, United States
Chicago (shĭkä`gō, shĭkô`gō), city (1990 pop. 2,783,726), seat of Cook co., NE Ill., on Lake Michigan; inc. 1837.
 -- Bacon's Bacon's was a local chain of department stores in Louisville, Kentucky. It was a part of the Mercantile Stores. Mercantile Stores was acquired by Dillard's in 1998 and the Bacon's name was retired.  | multivision
For the Mexican television network formerly named MVS Multivisión, see MASTV.
Multivision was one of the earliest implementations of Picture-in-picture television available for purchase by users, pioneered by engineer George Schnurle III.
, a leading provider of premium broadcast management applications, today announced the acquisition of Sound Clips Inc. of Minneapolis Minneapolis (mĭn'ēăp`əlĭs), city (1990 pop. 368,383), seat of Hennepin co., E Minn., at the head of navigation on the Mississippi River, at St. Anthony Falls; inc. 1856. . The acquisition brings together two of the leading providers of diverse broadcast monitoring services The general surveillance of known air traffic movements by reference to a radar scope presentation or other means, for the purpose of passing advisory information concerning conflicting traffic or providing navigational assistance.  to the Twin Cities area. These services include monitoring coverage and relative mention at the market level, determining mind-share penetration in geographic markets, and providing video-proof of anything televised.

Karen Aaker, a veteran of the broadcast monitoring industry, has been appointed Regional Manager of the Minneapolis office. Aaker will be responsible for establishing relationships with and retaining business from corporate communicators seeking broadcast management solutions.

"The acquisition compliments com·pli·ment  
n.
1. An expression of praise, admiration, or congratulation.

2. A formal act of civility, courtesy, or respect.

3.
 our existing portfolio of broadcast solutions and strengthens our presence in the Midwest," stated Bacon's | multivision President, Babak Farahi. "As television continues to be the primary medium for news today, we are pleased to provide a dependable resource for effective broadcast solutions to the area."

"The addition of Karen Aaker will strengthen our business development unit for sustained long-term Long-term

Three or more years. In the context of accounting, more than 1 year.


long-term

1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term.
 growth and will enhance the achievements of an already winning team," added Caitriona Anderson Anderson, river, Canada
Anderson, river, c.465 mi (750 km) long, rising in several lakes in N central Northwest Territories, Canada. It meanders north and west before receiving the Carnwath River and flowing north to Liverpool Bay, an arm of the Arctic
, Vice President of Business Development for Bacon's | multivision.

The Minneapolis office is located at 5775 Wayzata Blvd., Suite 810, Minneapolis, MN 55416. The phone number is 763 231-3021.

About Bacon's | multivision:

Bacon's | multivision (http://multivision.bacons.com) is recognized as the innovative leader in providing premium broadcast management applications. The company offers easy-to-use products that allow customers to monitor their brand, watch media coverage, analyze the results and present insights to selective audiences. Bacon's | multivision continuously monitors news coverage on more than 1,200 broadcast stations spanning five continents, offers online viewing of video, features broadcast-specific analytics and allows for unprecedented sharing capabilities.

About Bacon's Information Inc.:

Bacon's (www.bacons.com) helps marketing and PR professionals maximize results in media relations. Bacon's provides integrated service solutions designed to give clients the ability to target their messages efficiently, customize distribution of information, monitor media coverage and evaluate campaigns to determine if PR objectives have been met.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 19, 2006
Words:331
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