Backyard Drills and Pop Warner Team up to Give Kids an Affordable Alternative to Neckties and Cologne for Dad this Father's Day.

LONGMONT, Colo. -- During its initial three-month marketing test alone, Backyard Drills Football Edition sold out its first run priced at $150 per set. Now, through a special fundraising collaboration with Pop Warner, this same series has been burned onto a special 2-disc set for a price that most kids will be able to afford. Plus, up to 40% of all gross revenue will still go to help fund Pop Warner Youth Football Leagues, Scholarship Programs, and Dance and Cheer Teams across the country.

Every boy six and older will want to give his Dad a Backyard Drills Football Edition DVD this Fathers Day. With expert training and encouragement provided by Super Bowl winning coach Bill Parcells and 16 NFL all-stars, it is a terrific way for him to coach his dad, mom, or mentor while they laugh and play and have a great time together. Adults need these valuable lessons in character development, fitness, nutrition, and fundamental skills. With Backyard Drills he can teach them these important life-lessons in a way that is fun, easy to understand, and now at a price that won't get in the way.

Lonnie Labriola, the founder of Backyard Drills said, "All kidding aside, it used to be safe to read the sports pages. Today, with negative media messages and role models coming at kids from every direction, even sports is no longer the safe haven it used to be. This is why we are so proud to have the enthusiastic endorsement of Pop Warner, a youth sports organization that puts its greatest emphasis on character and education. I have personally attended events from coast to coast and the focus is clear when interacting with Pop Warner folks at every level. From the administration to the parents and coaches to the kids on the field, when you spend time with Pop Warner you come away with one thought, 'This is the way youth sports is supposed to be.'"

For this collaboration we cut all but the most basic marketing costs and frankly, are hoping for good press and successful word of mouth to make it work. Associated expenses are still pretty high, but the information and training is important for every young boy. Marketing dollars not spent go directly to families who need it most in the form of savings, scholarships, and funding for athletic programs. It's a huge win for youngsters, their families, and their teams.

Certain marketing agreements prohibit publishing this special price. It is available only through the special Backyard Drills Fundraising link on www.popwarner.com. Check out the extensive selection of video clips from this six and half hour DVD series at www.youtube.com/bydpopwarner and then please order your DVD today.