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Backstreet Boys Partner With Stan Lee Media to Create Internet-Based Series; ``The Backstreet Project'' To Turn Pop Group Into Super Heroes.


Business Editors/Entertainment &Technology Writers

NOTE TO MEDIA: Photo available on BW PhotoWire/AP PhotoExpress,

NewsCom, PressLink and on Business Wire's Web site

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LOS ANGELES--(BUSINESS WIRE)--Feb. 8, 2000

The Backstreet backstreet
Noun

a street in a town far from the main roads

Adjective

denoting secret or illegal activities: a backstreet abortion

backstreet n
 Boys - presently recognized as the biggest pop group in the world - and Stan Lee Media Stan Lee Media (SLM) was an Internet-based creation, production and marketing company that created branded super hero franchises for applications in all media. Its 165 man animation production studio was based in Los Angeles, California from 1998- 2001.  (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:SLEE v. t. 1. To slay. ), comicbook icon Stan Lee's globally branded Internet animation production and marketing company, have entered into a partnership to produce a Web-based franchise chronicling the adventures of the platinum-selling singers as super heroes.

The Backstreet Project, www.BackstreetProject.com, will debut as a special edition collector's comicbook to be sold exclusively at Backstreet Boys concerts starting Feb. 19, 2000 and on the Internet. The animated series will be launched on the Web in the summer of 2000 using Macromedia Flash animation.

&uot;The Web-isode series will be derived from The Backstreet Project comicbook,&uot; said Stan, Chairman and Chief Creative officer of Stan Lee Media. Stan is co-creating the series with Backstreet Boys member Nick Carter Nick Carter may refer to:
  • Nick Carter (musician), a member of the boy band The Backstreet Boys
  • Nick Carter (cyclist) (1924–2003), a cyclist from New Zealand, who competed in the 1948 Summer Olympics
  • Nick Carter (tennis), a tennis player from United States
. &uot;We will use the comicbook to introduce the super-hero story to fans, so those fans not yet connected to the internet can share in the excitement that is created by the animated Web-isodes.&uot;

&uot;I'm ecstatic to be involved with Stan Lee For the fictional character of this name, see .

Stan Lee (born Stanley Martin Lieber on December 28, 1922[1]) is an American writer, editor, former Chairman of Marvel Comics, and memoirist.
,&uot; says the BACKSTREET BOYS' Nick Carter. &uot;A comic book comic book

Bound collection of comic strips, usually in chronological sequence, typically telling a single story or a series of different stories. The first true comic books were marketed in 1933 as giveaway advertising premiums.
 is something I've always wanted to do and we've finally made it happen.&uot;

The partnership between The BACKSTREET BOYS - Nick Carter, Howie Dorough Howard Dwaine Dorough[1] (born August 22, 1973), also known as Howie D, is an American musician and member of the boy band Backstreet Boys. Biography
Early life
, Brian Littrell Brian Thomas Littrell (born February 20, 1975[1]) is an American musician and member of the Backstreet Boys. As of 2006, he is also a contemporary Christian recording artist. , A.J. McLean And Kevin Richardson Kevin Richardson''' can refer to:
  • Kevin Richardson (musician), former member of the Backstreet Boys.
  • Kevin Richardson (footballer), English football (soccer) player.
  • Kevin Michael Richardson, American voice actor.
 - and Stan Lee Media in co-creating a musically-themed internet animation series is unprecedented. The jointly owned creative property will later be developed for all other media and merchandising opportunities.

&uot;The internet based collaboration between the most popular musical performing group in the world with the most successful Super Hero creator in history is bound to produce the most exciting character franchise of the new millenium,&uot; said Peter Paul Peter Paul may refer to several people or things:
  • Peter F. Paul, American businessman, convicted drug dealer and securities felon, controversial political donor
  • Peter Paul (actor), of Barbarian Brothers
  • Peter Paul, 19th century gun builder
, co-founder of Stan Lee Media. &uot;This Internet initiative by Stan demonstrates his commitment to build a new global youth audience for the Super Hero genre that has missed out on comics.&uot;

About The Backstreet Boys

The BACKSTREET BOYS' latest release Millennium has sold more than 30 million albums worldwide and has already spent over 36 weeks on Billboard's &uot;Top 200 albums&uot; chart (the majority of it in the Top Ten). In addition to receiving gold and platinum awards in 45 countries, MILLENNIUM was recently honored with five Grammy nominations: &uot;Album of the Year&uot; and &uot;Best Pop Album&uot; for the ten-times platinum MILLENNIUM album; as well as &uot;Record of the Year,&uot; &uot;Best Pop Performance by a Duo or Group With Vocal&uot; and &uot;Song of the Year&uot; (a songwriter's award) for &uot;I Want It That Way,&uot; the LP's first single.

About Stan Lee Media, Inc.

Stan Lee Media, Inc. (http://www.stanleemedia.com) is an Internet-based, multimedia content production, marketing and licensing company founded by pop/pop culture icon Stan Lee to extend his globally recognized brand name, signature style of content and character creation to all niche markets of the global popular culture. Using the Internet to launch new branded Super Hero, science fiction and fantasy related content while building the largest global online youth community, the company will pioneer the full integration of all ancillary entertainment and marketing media with the World Wide Web.

This release contains statements that constitute &uot;forward-looking statements&uot; within the meaning of Section 21E of the Exchange Act and Section 27A of the Securities Act. The stockholders of Stan Lee Media are cautioned not to put undue reliance on such forward-looking statements. Such forward-looking statements are not guarantees of future performance and involve risks and uncertainties. Actual results may differ materially from those projected in this release resulting from the following reasons (among others): the impact of the ongoing economic conditions and situation in the Asia Pacific region and South America, the level of available sales in the rest of the world, the timing of sales and deliveries under existing contracts, costs of sales and the ability of the company to maintain pricing levels necessary to maintain gross profit margins Gross profit margin

Gross profit divided by sales, which is equal to each sales dollar left over after paying for the cost of goods sold.


gross profit margin

A measure calculated by dividing gross profit by net sales.
, the level of selling, general and administrative costs administrative costs,
n.pl the overhead expenses incurred in the operation of a dental benefits program, excluding costs of dental services provided.
, the performance by the company under existing purchase contracts and the ability to obtain new contracts, the success of the company's owned and operating strategy, the success of the company's film software and the effects of competition. In addition, the company's shareholders are urged to carefully review the risk factors discussed in the documents the company files from time to time with the Securities and Exchange Commission.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
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Publication:Business Wire
Geographic Code:1USA
Date:Feb 8, 2000
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