Backstreet Boys' Fans Connecting with Band, Concert Goers Using Vibes Media's Text-2-Screen Application.CHICAGO -- Premium Service Deal Allows Fans to Send Personalized Text Messages to Nick, Howie, A.J., Brian and Kevin; Many Messages Also Posted on Overhead Screens at Concerts Vibes Media, the leading provider of interactive text message marketing programs, today announced a premium service partnership allowing fans to send personalized text messages that will be read by the Backstreet backstreet Noun a street in a town far from the main roads Adjective denoting secret or illegal activities: a backstreet abortion backstreet n Boys and posted on overhead screens at the band's current concert tour. The Backstreet Boys have been using Vibes' premium Text-2-Screen(TM) concert text messaging Sending short messages to a smartphone, pager, PDA or other handheld device. Text messaging implies sending short messages generally no more than a couple of hundred characters in length. application since July 22, the day the band kicked off its world tour. Thousands of fans are jumping on board every day, inside and outside the concert arena, sending messages at a cost of $2.99 each from their cell phones. Any messages sent to the short code 36888 are sent right to the band. The text messaging effort has gotten off to a rousing start. At the July 30 Wantagh, N.Y., show alone fans sent 1,637 text messages. The promotion has already generated more than $25,000 in sales through Aug. 10, and text messaging traffic has been building each week. "We really like this new technology because we get feedback and it gives our fans the opportunity to talk to us," said Backstreet Boy Howie Dorough Howard Dwaine Dorough[1] (born August 22, 1973), also known as Howie D, is an American musician and member of the boy band Backstreet Boys. Biography Early life . "It's always interesting to see what they are going to write every night." "I like being able to know what our fans are thinking about the material that is on the record, as well as our live show," added fellow Backstreet Boy Brian Littrell Brian Thomas Littrell (born February 20, 1975[1]) is an American musician and member of the Backstreet Boys. As of 2006, he is also a contemporary Christian recording artist. . "Text messaging makes that possible. Thanks and God Bless!" Vibes Text-2-Screen turns any concert event into an interactive experience by receiving text messages from individuals' cell phones and displaying the messages in real time on a big screen. The program includes a reply message so that each participant receives a customized message from the artist or sponsor. Vibes has extensive experience in the entertainment industry, supplying text messaging services at concerts featuring a wide variety of performing acts including Green Day, Black Eyed Peas This article is about the American hip hop group. For the vegetable, see Black-eyed pea. The Black Eyed Peas are an American hip hop group from Los Angeles, California, who have enjoyed worldwide pop success. The group is currently composed of will.i.am, apl.de. , Avril Lavigne Avril Lavigne Whibley,[1] better known by her birth name of Avril Lavigne (IPA: /æv.ɹʌl lə.vin/), (born September 27 1984) is a Canadian rock/punk-pop singer, musician and actress. , John Legend, Fabulous, Hoobastank and Simple Plan. The company is currently supplying wireless data services for the 2005 Vans Warped Tour Warped Tour is a touring music and extreme sports festival. The tour is held in venues (generally parking lots or fields upon which the stages and other structures are erected). , giving fans the option of getting text message alerts about band appearances and autograph signings. "We look at text messaging as a way to help the Backstreet Boys connect with their fans," said Alex Campbell This article is about Alex Campbell, the former Canadian politician. For the Scottish folk singer, see Alex Campbell (singer). Alexander Brad Campbell , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Vibes Media. "Text messaging has always been recognized as a valuable tool for carriers and consumers, and we are thrilled to be able to take it to the next level with premium messaging." On the Backstreet Boys tour all messages pass through an extensive and proprietary filter designed to intelligently monitor messages so no offensive words or phrases are displayed. Each fan will go through a double opt-in procedure to verify that they understand that they will be charged to send a message and confirm that they still want to participate. In addition to sending messages, fans at Backstreet Boys concerts can use their camera phones to snap exclusive behind-the-scenes pictures of the band. By sending the word "PEEK" as a text message to the shortcode 36888, fans will be sent live pictures of the band directly to their phones. Each picture costs $2.99. About Vibes Media Vibes Media is an interactive mobile marketing company located in Chicago. Over the last five years the company has launched more than 4,000 text messaging programs. With offerings such as iRadio, Text-2-Screen, Text-2-Train and Text-2-Sell, Vibes' proprietary Instant Response Platform has enabled consumer goods consumer goods Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and companies, concert promoters, sports teams and other organizations to engage their audiences in real-time interactive dialogues using text messaging. Customers taking advantage of these programs include wireless carriers Verizon Wireless Cellco Partnership, doing business as Verizon Wireless, owns and operates the second largest wireless telecommunications network in the United States, based on total wireless customers. and Sprint; consumer marketers Anheuser-Busch, McDonald's, Dean Foods, Unilever, Samsung, Motorola, Brown-Forman Corp. and Church & Dwight; entertainment enterprises Citadel, ClearChannel, the Hard Rock Hotel and the Vans Warped Tour; and musical acts Simple Plan, John Mayer and The Killers. Learn more about Vibes at www.vibes.com. |
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