BackWeb Technologies Selects salesforce.com S3 for Stronger, Smarter, Simpler Customer Relationship Management.

Business Editors/High-Tech Writers

SAN FRANCISCO--(BUSINESS WIRE)--July 22, 2003

Leading Provider of Offline Web Infrastructure Software Turns To

salesforce.com for Robust On-Demand Functionality

Salesforce.com, the world leader in delivering software-as-service, today announced that BackWeb Technologies Ltd. (Nasdaq:BWEB), a leading provider of offline web infrastructure software, has standardized its global sales team on salesforce.com S3. After a thorough competitive review in which alternative solutions were found to be prohibitively expensive, BackWeb has successfully implemented salesforce.com's innovative on-demand service. BackWeb employees worldwide now have single-point access to comprehensive customer information and better management visibility of sales activities. BackWeb replaced its previous software system, which was provided by Remedy, a BMC Software, Inc. company (NYSE:BMC), with salesforce.com's on-demand customer service and support application, reducing costs while improving customer service and retention.

"We implemented salesforce.com without needing additional IT resources, special investments or consultants," said Avi Golan, director of information technologies at BackWeb Technologies. "We saw rapid adoption, and we are now reaping the benefits in terms of time savings, efficiency, improved service and overall success."

With salesforce.com S3, BackWeb has consolidated and centralized customer data from several regions, improving management visibility into sales information. User adoption has been extremely high across sales, marketing, professional services, sales engineers, technical support and the executive team. Requiring only nominal IT support, salesforce.com has helped the company improve efficiency, organization, customer communication, and customer service. In addition, BackWeb uses German and English language functionality, streamlining its global interactions.

"Salesforce.com's on-demand CRM solution can quickly adapt to specific business processes and individual companies' strategic needs without requiring months of coding or armies of consultants," said Marc Benioff, chairman and CEO of salesforce.com. "This is a baseline requirement for CRM success, and one that conventional software like Siebel just cannot deliver."

With more than 6,900 customers and 94,000 subscribers in 110 countries, salesforce.com is the first profitable software-as-service company. Salesforce.com S3 enables the scalable, secure management of sales force automation, campaign management, customer service and support, as well as documents and files. Salesforce.com S3 is built on sforce, the new client/service application system, allowing it to be easily customized by tools from BEA (Nasdaq:BEAS), Borland, Microsoft (Nasdaq:MSFT), and Sun (Nasdaq:SUNW). The new salesforce.com Integration Server powered by TIBCO (Nasdaq:TIBX), available to salesforce.com S3 customers, offers integration with almost every corporate system including SAP (NYSE:SAP), Oracle (Nasdaq:ORCL), PeopleSoft (Nasdaq:PSFT), and Siebel (Nasdaq:SEBL) applications.

About salesforce.com

Salesforce.com is the world's leader in delivering software-as-service. It offers the award-winning salesforce.com family of on-demand solutions for integrated sales force automation, campaign management, customer service and support, and document and file management to help companies meet the complex challenges of global customer communication. It has also introduced sforce, a new service that will change how applications are built as significantly as salesforce.com changed how applications are delivered. Sforce allows business application developers to use the tools that developers already love, combined with Web services provided by sforce, to rapidly build and deploy applications at a substantially lower cost than ever before. Salesforce.com has received considerable recognition in the industry, including Editors' Choice and two Five-Star ratings from PC Magazine, two Deploy Awards from InfoWorld, Red Herring 100, Upside Hot 100, Investor's Choice Award from Enterprise Outlook, Editors' Choice from TMCLabs, Top 10 CRM Implementation from Aberdeen Group and InfoWorld's 2001 CRM Technology of the Year. The company has more than 6,900 customers in 110 countries running its services in 10 languages. Founded in 1999, salesforce.com is headquartered in San Francisco, with offices in Europe and Asia.

About BackWeb Technologies

BackWeb Technologies is a leading provider of offline web infrastructure software that extends the reach of the web to the disconnected mobile community of sales forces, field service organizations, distributors and customers. The Company's products address the need mobile users have to access critical web content such as service repair guides, sales tools, pricing, work orders and other essential documents when they are working out of the office and disconnected from a network. BackWeb customers include market leaders such as Hewlett-Packard Company, Eastman Kodak Company, IBM, Siemens AG, Owens-Illinois General Inc., Guidant Corporation, Lam Research Corp., Cisco Systems, Inc., NBC, Fidelity Investments Institutional Services and more than one hundred other companies. BackWeb Technologies has several strategic reseller alliances with software industry leaders including SAP and IBM. The company is headquartered in San Jose, California and Ramat-Gan, Israel. For more information, visit www.backweb.com or call [phone].

Salesforce.com is a registered trademark of salesforce.com, Inc., San Francisco, California. BackWeb is a registered trademark of BackWeb Technologies Ltd. All rights reserved. Other names used may be trademarks of their respective owners.