BackWeb Technologies Announces Launch of Medpatients Network.

SAN JOSE, Calif.--(BW HealthWire)--Aug. 26, 1997--BackWeb Technologies, the leader in push technology, today announced the launch of the Medpatients Network channel, which will deliver personalized medical information to users based upon their interests.

Located in the Silicon Valley, The Medpatients Network is a customized, Web-based medical news magazine and information service whose mission is to accelerate the dissemination of medical knowledge via the Internet. Since its inception late last year, Medpatients Network has grown to include thousands of subscribers throughout the country, all of whom now receive MPN-delivered content from some of the world's most prestigious medical journals.

Richard Gray, CEO of Medical Patients Network, said, "Medpatients Network has positioned itself on the cutting edge of medical-information delivery technology, and will continue to provide its clients with free health news and information.

"It is exciting that individuals with specific medical interests can tailor what they receive from Medpatients Network's new broadcast channel and have it delivered directly to their PCs. They will be able to follow the latest news on disease or medications without filtering through a mass of information on unrelated subjects."

Developed with the help of NetRocket, Inc., a Santa Clara-based systems integrator, The Medpatients Network Channel will deliver content to users in a variety of formats, including screensavers, wallpapers, and BackWeb's innovative Flash technology.

"We are very pleased to have a channel devoted to medical information on our system," said Julie Martin, Director of Marketing for BackWeb. "Medpatients has done a super job of segmenting its information so users can receive just the data they want. Also, Medpatients Network plans to track closely the results obtained from each information category in order to fine tune its offerings. This allows Medpatients Network to add continually more value for its subscribers."

The Medpatients channel will deliver breaking medical news to its members on a continuous basis. Topics range from specific issues, such as AIDS and cancer research and prevention, to broader features, such as health maintenance and nutrition. For more information about The Medpatients Network, please visit its Web site at http://www.medpatients.com .

BackWeb Technologies develops and markets push/pull broadcasting software for the Internet, intranets and extranets, reversing the Web so that rich content finds interested users rather than consumers having to search for it.

CONTACT: Medpatients Network

Richard Gray, 408/373-8836