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BackWeb's Push Technology Arms Market Leaders With Proactive Edge for Building Loyal, Lasting Customers.


SAN JOSE San Jose, city, United States
San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850.
, Calif.--(BUSINESS WIRE)--Dec. 13, 1999--

--Bell Atlantic Mobile and Growing List of Fortune 500 Companies

Turn to Push Solutions for Managing Constantly Changing Call

Center Environments --

BackWeb(R) Technologies (Nasdaq:BWEB BWEB Broadcast Web
BWEB Bacula Web Interface
), the leading provider of push for

e-business solutions, today announced that leaders in a broad range of industries are implementing its patented Polite(TM) push technology and products to sharpen their customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) operations. In a strategic competitive move, marketing pioneers such as Bell Atlantic Mobile, BancBoston Robertson Stephens, and British Telecom The telephone and communications carrier that provides services in Great Britain and Northern Ireland. It used to be a division of the British Post Office, but was privatized in 1984 under Margaret Thatcher's administration.  are implementing BackWeb's push technology to deliver time-sensitive information to retail call centers, customer support personnel and account services staff.

BackWeb's push for e-business solutions have become a mainstay of a new generation of CRM operations, as industry leaders use push technology to stay ahead in today's fiercely competitive marketplaces. BackWeb allows companies to politely push time-sensitive information to call centers and customer service groups. As a result, companies ensure their sales and service groups can respond immediately to changing market conditions, competitive offers, and technical issues. BackWeb's other CRM customers include Compaq, Hewlett-Packard, Jefferies & Co. and Pacific Bell.

"The Internet is creating unique challenges for companies seeking to build loyal, lasting relationships with customers," said Eli Barkat, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of BackWeb Technologies. "With an entire marketplace on their desktops, more Web-savvy consumers are cruising for the next best deal, and as a result they are putting extreme pressures on customer service organizations that must operate in competitive and volatile marketplaces. Marketing leaders like Bell Atlantic Mobile are finding effective new ways to capture and nurture quality customer relationships, and we're delighted to see BackWeb at the heart of those efforts."

Bell Atlantic Mobile is arming its 500 New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 and New Jersey customer service representatives with up-to-the-minute information on products, services and competitive offers - all powered by BackWeb's push products and technologies. BackWeb's Sales Accelerator software will enable Bell Atlantic Mobile to deliver more business-critical information than ever before to call center representatives, helping improve overall service to customers in the company's densely populated pop·u·late  
tr.v. pop·u·lat·ed, pop·u·lat·ing, pop·u·lates
1. To supply with inhabitants, as by colonization; people.

2.
 and highly competitive New York Metro For the region, see .

Metro New York is a free daily newspaper in New York City started in 2004. Its main competition is AM New York, with which it practices many of the same distribution and marketing strategies.
 Region. The new system will allow customer calls to be resolved more quickly and reduce the time customers spend "on hold" waiting for assistance.

"As competition in the communication sector intensifies, the importance of servicing customers in a timely fashion is soaring," said Charles Hand, president of Bell Atlantic Mobile's New York Metro Region. "BackWeb puts priority information directly in front of our customer service representatives and ensures that our people act immediately on alerts that we send them. This is essential in situations where minutes can mean everything - and where the importance of quality customer service is paramount."

Bell Atlantic Mobile's deployment of BackWeb solutions is part of the company's long-term strategy to raise customer satisfaction to new levels, a focus that has helped the company win, for two second consecutive years, the Years, The

the seven decades of Eleanor Pargiter’s life. [Br. Lit.: Benét, 1109]

See : Time
 prestigious J.D. Power and Associates U.S. Wireless Customer Satisfaction Award for overall customer satisfaction among wireless users in New York.

Incorporating BackWeb's most popular sales software modules including its Automated Marketing Encyclopedia and Strategic Publishing Manager- Bell Atlantic Mobile plans to proactively send product updates, rate plan changes, and promotion information to its representatives. BackWeb's Market Intelligence Manager will also let the wireless leader automatically alert its representatives to the most effective responses to questions regarding competitive offers. Located in Orangeburg, NY, Bell Atlantic Mobile's customer service center handles calls about new service, account and billing inquiries, and new telephone products.

As sales promotions are introduced or updated, Bell Atlantic Mobile representatives will be able to view the latest information via an on-screen on·screen or on-screen  
adj. & adv.
1. As shown on a movie, television, or display screen.

2. Within public view; in public.
 ticker. The system will also alert representatives about new phone models, ensuring that customer service representatives offer current products. The company also can advise its customer service personnel about network outages A network outage is an interruption in availability of a system due to the communication failure of the network. Network outages cost money directly to the organisation (for example Banks, Airlines, Online Transaction companies); or cost money indirectly to customers ISP,  and disruptions that may be reported to customer service. This, in turn, will help reduce the number of calls referred to technical support personnel.

"We are delighted that a globally recognized industry leader such as Bell Atlantic Mobile views BackWeb to be a competitive advantage in the wireless market," said Todd Johnson Todd Edward Johnson (born December 18, 1978 in Sarasota, Florida) is an American football safety for the St. Louis Rams of the NFL. He was selected with the third pick of the fourth round of the 2003 NFL Draft out of the University of Florida. , vice president of marketing at BackWeb Technologies. "Throughout the communications sector and in a host of other industries, Global 2,000 corporations are awakening to the consequences of relying on traditional 'publish and pray' methods to deliver business-critical information to call centers and customer service operations. With true vision and a dedication to building customer loyalty, Bell Atlantic is handling priority information as a powerful competitive weapon."

With BackWeb's patented Polite push technology, Global 2,000 companies can deliver multimedia-rich digital packages of any size or format, including audio, video, graphics and html. BackWeb's Polite Agent(TM) avoids disrupting the customer by using only available bandwidth and politely delivering the information in the background.

About Bell Atlantic Mobile

Bell Atlantic Mobile owns and operates the largest wireless network in the East and systems in the Southwest, covering 180,000 square miles A square mil is a unit of area, equal to the area of a square with sides of length one mil. A mil is one thousandth of an international inch. This unit of area is usually used in specifying the area of the cross section of a wire or cable. , and the largest chain of retail outlets retail outlet npunto de venta

retail outlet npoint m de vente

retail outlet retail n
 devoted exclusively to wireless voice, data and paging. Based in Bedminster, NJ, Bell Atlantic Mobile has 6.9 million customers and 8,000 employees from Maine to Georgia and in parts of Arizona, New Mexico New Mexico, state in the SW United States. At its northwestern corner are the so-called Four Corners, where Colorado, New Mexico, Arizona, and Utah meet at right angles; New Mexico is also bordered by Oklahoma (NE), Texas (E, S), and Mexico (S).  and west Texas. Through its "Wireless at Work..." community service program, the company uses its technology to help individuals and communities improve security and emergency communications. Bell Atlantic Mobile's parent, Bell Atlantic Corporation (NYSE NYSE

See: New York Stock Exchange
:BEL) is one of the world's largest wireless communications wireless communications

System using radio-frequency, infrared, microwave, or other types of electromagnetic or acoustic waves in place of wires, cables, or fibre optics to transmit signals or data.
 companies, with domestic operations in 25 states and international investments in Mexico, Europe and the Pacific Rim Pacific Rim, term used to describe the nations bordering the Pacific Ocean and the island countries situated in it. In the post–World War II era, the Pacific Rim has become an increasingly important and interconnected economic region. . For more information on Bell Atlantic Mobile visit: www.bam.com; on global operations Global Operations is a first-person shooter computer game developed by Barking Dog Studios and published by both Crave Entertainment and Electronic Arts. It was released in March of 2002, following its public multiplayer beta version which contained only the Quebec map.  visit: www.bellatlantic.com/worldwide.

About BackWeb Technologies

BackWeb Technologies is a leading provider of push for e-business solutions that enable companies to communicate time-sensitive, business-critical information throughout the extended enterprise of customers, partners and employees. Via Internet-based applications and proactive portals, corporations such as Cisco, Compaq, Hewlett- Packard, Schlumberger Dowell and U S WEST have deployed BackWeb's Polite(TM) push Internet infrastructure for managing critical changes for key e-business and customer service applications. BackWeb Technologies is headquartered in San Jose, California San Jose (IPA: /ˌsænhoʊˈzeɪ/) is the third-largest city in California, and the tenth-largest in the United States. It is the county seat of Santa Clara County. , and Ramat-Gan, Israel. For more information, visit its web site at www.backweb.com or call (800) 863-0100.

Statements in this news release which are not purely historical are forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 within the meaning of the U.S. Securities laws, including any competitive advantages and efficiencies associated with the use of BackWeb's products for pushing business critical information to Bell Atlantic Mobile's employees, use of BackWeb's products in Bell Atlantic Mobile's call centers, service desks, and service centers, and any other beliefs, plans, expectations or intentions regarding the future. Actual results could differ materially from those in such forward-looking statements. Factors that could cause actual results to differ materially include the use of BackWeb's attention management tools by Bell Atlantic Mobile employees in an economically advantageous manner, technological issues related to the use of BackWeb's products, technological and business factors affecting the use of BackWeb's products in a call center, service desk or service center environment, unforeseen software errors, competitive factors and business and expense factors that may affect the perceived efficiencies from use of BackWeb's products, and the risks and uncertainties detailed from time to time in BackWeb's periodic reports and registration statements filed with the U.S. Securities and Exchange Commission. BackWeb assumes no obligation to update any forward-looking statements contained in this press release.

(c) 1999 BackWeb Technologies, Inc. BackWeb is a registered trademark, and Polite and Polite Agent are trademarks of BackWeb Technologies. All other trademarks are the property of their respective owners.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 13, 1999
Words:1278
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