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Back-to-back top honors -- Toshiba receives BTA Copier & Fax Manufacturer of the Year award for the second year in a row.


IRVINE, Calif.--(BUSINESS WIRE)--July 10, 1996--The Business Technology Association (BTA (Business Technology Association, Kansas City, MO, www.bta.org). A membership association of manufacturers, dealers, distributors and service companies in the business equipment and systems industries, founded in 1994. ) validated Toshiba America Information Systems Inc., Electronic Imaging Division's (TAIS TAIS Toshiba America Information Systems, Inc.
TAIS Tactical Airspace Integration System (US Army)
TAIS Target Architecture and Implementation Strategy
TAIS Texas Apiary Inspection Service
 EID EID Emerging Infectious Diseases (journal)
EID Electronic Identification
EID Endpoint Identifier
EID Employee Identification
EID Ecological Interface Design
EID Earned Income Disregard
EID Education and Information Division
) leadership in the copier and fax industry for the second consecutive year with the prestigious BTA Copier and Fax Manufacturer of the Year award.

Determined by a survey of more than 2,800 dealers nationwide, the Copier and Fax Manufacturer of the Year award recognizes Toshiba's outstanding performance in categories including: product performance, reliability and profitability, distribution policies, knowledge and professionalism, dealer agreements, service training and support materials, sales and marketing programs, and overall responsiveness.

"Year after year, Toshiba impresses BTA dealers with quality products and excellent manufacturer support," said John Malone, BTA president. "We are pleased that Toshiba earned the Manufacturer of the Year award again this year."

"This has been an excellent year for Toshiba and our efforts to give dealers the tools they need to grow their businesses," said Brian Merriman Brian Merriman (circa 1749 – July 27 1805) was an Irish language poet and teacher. His single surviving work of substance, the 1000-line long Cúirt An Mheán Oíche (The Midnight Court , vice president and general manager, TAIS EID. "We've listened to our dealers and responded with programs that meet their needs."

Dealer Programs Enhanced

Over the past few months, Toshiba has added a number of new dealer programs, including:

-- A cutting-edge Web site that includes product information, 24-hour technical support and a dealer referral section that allows businesses shopping for a copier or fax to simply type in their ZIP code zip code

System of postal-zone codes (zip stands for “zone improvement plan”) introduced in the U.S. in 1963 to improve mail delivery and exploit electronic reading and sorting capabilities.
 to get a listing of authorized Toshiba dealers in their area.

-- A co-op Internet marketing See Internet advertising.  program for dealers to develop their own home page with a link to EID's Web site.

-- The Toshiba Quality Commitment Guarantee that provides free replacement of any Toshiba copier or facsimile that cannot be repaired to operate within TAIS' product specifications. If a copier or facsimile is out of service for more than two consecutive business days or requires off-site service, the end-user will receive a loaner machine at no charge.

-- An aggressive co-marketing campaign with Columbia Pictures based on "Multiplicity," a new comedy starring Michael Keaton Michael John Douglas (born September 5, 1951), better known by the stage name Michael Keaton, is an American actor, perhaps best known for his early comedic roles in films such as Night Shift, Beetlejuice  and Andie MacDowell, to promote the quality and productivity of Toshiba copiers. Dubbed "The Art of Multiplicity," the campaign is part of Toshiba's ongoing commitment to provide its copier dealers high-profile marketing and sales tools.

About the Company

EID, the 1995 and 1996 BTA Copier and Fax Manufacturer of the Year, manages product planning, marketing, sales, service, support and distribution of plain-paper copiers and facsimiles throughout the United States, Mexico, Central America and South America.

For more information on Toshiba copier and facsimile products, or for a dealer in your area, please call 800/GO-TOSHIBA or visit the company's World Wide Web home page at: http://copier.toshiba.com or http://fax.toshiba.com.

With headquarters in Irvine and approximate annual sales of $3 billion, TAIS is comprised of seven division that manufacture and market a wide range of business and information-oriented products in the United States. Products include laptop computers, disk drives, plain-paper copiers, facsimile systems, digital key telephones and PBX (Private Branch eXchange) An inhouse telephone switching system that interconnects telephone extensions to each other as well as to the outside telephone network (PSTN).  systems, voice mail, and toner products.

TAIS is an independent operating company operating company

A business that engages in transactions with outsiders.
, owned by Toshiba America Inc., a subsidiary of the $53.8 billion Toshiba Corp., the fifth largest computer and electronics manufacturer and the world's 36th largest corporation in terms of sales Terms of sale

Conditions under which a firm proposes to sell its goods or services for cash or credit.
. Toshiba Corp. is a world leader in high-technology products with 173 major consolidated subsidiaries worldwide.

CONTACT: The Benjamin Group

Lisa O'Connell or Holly Barnett, 714/753-0755

loconnel@tbgi.com (Internet)

hbarnett@tbgi.com (Internet)
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 10, 1996
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