Back-to-School Season Creates Gift-Giving Opportunities FTD.COM Offers New Specialty Gifts for Students of All Ages.

Business Editors

DOWNERS GROVE, Ill.--(BUSINESS WIRE)--July 31, 2000

Just in time for the back-to-school season, FTD.COM (Nasdaq: EFTD) has added a selection of new specialty gifts to its site, with something for every student, from kindergarten through graduate school. FTD.COM has built relationships with six leading gift companies such as Build A Bear Workshop,(TM) Colorado Pen Company, Inc. and Mrs. Beasley's(R) to offer shoppers a unique selection of gifts particularly suited for those about to start a new school year. The merchandise expansion brings FTD.COM's collection of floral arrangements and specialty gifts to more than 750 product offerings.

New specialty gift offerings available at FTD.COM include: Build-A-Bear Workshop(TM) Inc.: Themed teddy bears to celebrate birthdays and other milestones for all ages. There also are special bears for anniversaries, weddings, new babies or just to say "I miss you," "I love you," "Get well soon," or any other sentiment.

Mrs. Beasley's(R): Fresh baked goods including Miss Grace(R)and Mrs. Beasley's(R)cakes, boxed dessert bars, tea cakes, cookies and various shaped baskets filled with mini-muffins, assorted cookies and chewy brownie bars -- ideal "care packages" for boarding school or college students.

Good Fortunes(R): Gigantic fortune cookies dipped in chocolate to say happy birthday, congratulations, thank you, I love you, I miss you, welcome. Shoppers also will find plush toys paired with chocolate-dipped and decorated Oreo(R) cookies, and tins of dipped and decorated fortune cookies.

Colorado Pen Company, Inc.: Fine pens (Cross(R), Waterman(R), Waterford(R)) and leather accessories (Palm Pilot(R) cases and pen cases) to set any student on the right course for a new semester.

Oenophilia: Older students or any adult will appreciate these wine and bar accessories including wine racks, corkscrews, electric wine chillers and pub coasters for entertaining away from or at home this fall.

Bennett Brothers: A distinctive assortment of gifts ranging from desk and travel accessories (clocks and luggage) to outdoor gadgets (binoculars, cameras, tents and tools), kitchen items (knife sets and appliances, including waffle irons, breadmakers and drink mixers) and baby gifts (silver baby cup, feeding spoon and bank) that includes great gifts for older students and recent grads.

"FTD.COM's new specialty gifts make it easy to send a care package or gift to any college or boarding school student or set a youngster off on the first day with a smile this fall," said Michael Soenen, president and CEO of FTD.COM. "With more than 68 million students expected to start school this fall, from kindergarten through graduate school, fall is emerging as a busy gift-giving season. At FTD.COM, we're constantly exploring unique gift-giving options to help consumers enhance relationships with the important people in their lives."

FTD.COM is an Internet and telephone marketer of flowers and specialty gifts. Founded by FTD, the world's largest floral services organization, FTD.COM sells directly to consumers through its www.ftd.com Web site and its 1-800-SEND-FTD telephone number. Utilizing a group of FTD florists who adhere to the highest quality and service standards, FTD.COM provides same-day delivery of floral orders to nearly 100 percent of the U.S. population. FTD.COM offers a wide variety of unique floral arrangements and specialty gifts for holidays and other occasions. Additional information about FTD.COM, including investor relations, is available at the company's Web site, www.ftd.com.