Back-to-School Activity Boosts Online Spending, According to the Latest NRF/Forrester Online Retail Index.Business/Technology Editors CAMBRIDGE, Mass.--(BUSINESS WIRE)--Sept. 22, 2000 The National Retail Federation (NRF NRF National Retail Federation NRF NATO Response Force NRF National Research Foundation (South Africa) NRF Neighbourhood Renewal Fund (urban renewal funding package in the UK) NRF Nouvelle Revue Française ) and Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
FORR Freedom of the Road Riders (Motorcyclists) FORR Flight Operations Readiness Review ), in conjunction with Greenfield Greenfield, town (1990 pop. 18,666), seat of Franklin co., NW Mass., at the confluence of the Deerfield and Green rivers, near their junction with the Connecticut; settled 1686, set off from Deerfield and inc. 1753. Online, Inc., today announced the results of the latest NRF/Forrester Online Retail Index. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the eighth survey in this monthly series, total spending of online sales increased from $4 billion in July to $4.2 billion in August. Fifteen million households shopped online in August, spending an average of $280 per person. "Apparel and footwear Footwear consists of garments worn on the feet. It is worn for a variety of reasons, including protection against the environment, hygiene and adornment. Usually, socks and other hosiery are worn between the feet and the footwear, except for sandals and flip flops (thongs). were among two of the largest-growing small-item categories in August, which we attribute to school starting up again," said David M. Cooperstein, research director at Forrester. "On the other hand, online sales of sporting goods Noun 1. sporting goods - sports equipment sold as a commodity commodity, trade good, good - articles of commerce sports equipment - equipment needed to participate in a particular sport , tools and hardware, and garden supplies all decreased from July to August -- summer is clearly over." Spending on apparel and footwear rose collectively from $215 million in July to $249 million in August -- a 16% increase. Music was the low-priced, small-ticket category that experienced the greatest growth -- a 14% increase from July to August. Spending on linens/home decor also experienced a significant increase of 19% from July to August (see Figure 1). Online sales increased in six out of nine big-ticket categories. Computer hardware led the way, experiencing a 14% increase -- from $377 million in July to $431 million in August. Appliances experienced the biggest dip, with sales dropping from $50 million in July to $19 million in August. About The Index The NRF/Forrester Online Retail Index measures, on a monthly basis, the growth and seasonality of online shopping based on data collected from online shoppers. The Index is based on 5,000 responses during the first 10 business days of the month from an online panel developed by Greenfield Online. The survey results for August were fielded from August 1, 2000, through August 8, 2000. The monthly panel is weighted to Forrester Research's Benchmark Panel, which surveyed nearly 90,000 US and Canadian Canadian (kənā`dēən), river, 906 mi (1,458 km) long, rising in NE New Mexico. and flowing E across N Texas and central Oklahoma into the Arkansas River in E Oklahoma. members of a consumer mail panel developed by NPD Group The NPD Group, Inc. is a leading global market research company[1] founded in 1967 and provides consumer and retail information to manufacturers and retailers. Using actual sales data from retailers and distributors as well as consumer-reported purchasing behavior, NPD , a market research firm. Data was weighted to demographically represent the North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. population. The survey was fielded from late November 1999 to February 2000. About The National Retail Federation The National Retail Federation is the world's largest retail trade association with membership that encompasses all retail formats and channels of distribution including department, specialty, discount, catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. , Internet, and independent stores. NRF members represent an industry that encompasses more than 1.4 million US retail establishments, employs more than 20 million people - about 1 in 5 American workers - and registered 1999 sales of $3.0 trillion One thousand times one billion, which is 1, followed by 12 zeros, or 10 to the 12th power. See space/time. (mathematics) trillion - In Britain, France, and Germany, 10^18 or a million cubed. In the USA and Canada, 10^12. . NRF's international members operate stores in more than 50 nations. In its role as the retail industry's umbrella group, NRF also represents 32 national and 50 state associations in the US as well as 36 international associations representing retailers abroad. The Index can be found on the National Retail Federation Web site at www.nrf.com. About Forrester Research, Inc. Forrester Research is the leading independent Internet research This article is about using the Internet for research; for the field of research about the Internet, see Internet studies. Internet research is the practice of using the Internet, especially the World Wide Web, for research. firm, analyzing technology change and its impact on business, consumers, and society. Forrester's "Whole View" of the Internet economy The Internet Economy refers to conducting business through markets whose infrastructure is based on the Internet and World-Wide Web. An Internet economy differs from a traditional economy in a number of ways, including: communication, market segmentation, distribution costs, and price. enables clients to weave together Internet commerce initiatives with eBusiness technology to satisfy customers' changing needs. Clients receive continuous research and analysis through Forrester's eResearch Reports, an array of advisory services advisory services advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal , eTools, and topical topical /top·i·cal/ (top´i-k'l) pertaining to a particular area, as a topical antiinfective applied to a certain area of the skin and affecting only the area to which it is applied. top·i·cal adj. events. Established in 1983, Forrester is headquartered in Cambridge, Mass. Forrester's European Research Center is located in Amsterdam, Netherlands, and its UK Research Centre is located in London. Additional information about Forrester Research can be found at www.forrester.com. About Greenfield Online Greenfield Online, Inc. is a totally Internet-enabled, full-service marketing research provider. The company's core business is to conduct online custom consumer andbusiness-to-business studies that are faster, better, and richer than traditional marketing research. Greenfield's Digital Consumer tracking studies examine e-commerce subjects and important vertical markets. Incorporated in 1995, Greenfield Online is headquartered in Wilton, Conn., with a satellite office in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . For additional information about Greenfield Online and its services, please visit the company's Web site at www.greenfield.com. eResearch is a trademark of Forrester Research, Inc. Digital Consumer is a trademark of Greenfield Online, Inc.
(Figure 1)
August/July 2000 NRF/Forrester Online Retail Index
Total spent Total spent August Index
by category by category results
in August in July (August/July)
(in thousands) (in thousands)
Small-ticket
items
Software $164,191 $140,151 1.17
Books $197,760 $189,806 1.04
Music $142,145 $125,145 1.14
Videos $103,022 $94,291 1.09
Office supplies $141,457 $149,538 0.95
Apparel $189,996 $165,352 1.15
Footwear $59,044 $49,579 1.19
Jewelry $71,342 $66,079 1.08
Flowers $45,280 $45,225 1.00
Linens/home decor $66,011 $55,673 1.19
Health and beauty $128,063 $122,487 1.05
Small appliances $48,014 $48,121 1.00
Toys/videogames $124,489 $111,502 1.12
Sporting goods $71,059 $79,165 0.90
Tools and
hardware $56,583 $57,636 0.98
Garden supplies $22,800 $25,980 0.88
Big-ticket items
Computer hardware $430,604 $377,499 1.14
Consumer
electronics $209,127 $250,615 0.83
Appliances $19,490 $50,414 0.39
Furniture $45,263 $56,018 0.81
Food/beverage $138,892 $130,540 1.06
Airline tickets $731,620 $681,784 1.07
Car rental $196,707 $196,487 1.00
Hotel
reservations $429,923 $383,130 1.12
Other $390,632 $373,327 1.05
Total spending $4,223,514 $4,025,544 1.05
Number of buyers 15,060 13,880 1.08
Average spent
per consumer $280.41 $290.01 .97
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