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Back with a bang. (L.A. Stories).


On April 3, Nadel Architects emerged from Chapter 11 bankruptcy, and, by the looks of their latest promotional tool, a pocket-sized foldout fold·out  
n.
1. Printing A folded insert or section, as of a cover, whose full size exceeds that of the regular page.

2. A piece or part, as of furniture, that folds out or down from a closed position.
 briefcase, they've come out fists up.

Five thousand briefcases filled with photographs of Nadel endeavors of the past, present and future were distributed to clients, contractors, developers and others to celebrate the firm's 30th anniversary.

A designer, Eric Ward Eric Ward (born August 12, 1964) is the founder of NetPOST and URLwire, a Knoxville, TN based online communications service and consultancy.

Ward is frequent speaker at Internet industry conferences, and is known as the person Jeff Bezos selected to execute the debut
, was brought in to create the piece and he suggested several concepts, said Tanya Epstein, director of marketing.

"It evolved and snowballed and we went nuts, down to the briefcases' hinges Hinges may refer to:
  • Plural form of hinge, a mechanical device that connects two solid objects, allowing a rotation between them.
  • Hinges, a commune of the Pas-de-Calais département, in northern France
 and lining. You get started on something like that and you can't do it halfway," said Epstein.

Inside the briefcase are profiles of Nadel projects in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  and China, all presented accordion-style, in chronological order from the company's inception in 1973.

"It was a labor of love," said Epstein. "It's the first piece of its kind."
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Title Annotation:Nadel Architects promotional briefcases
Comment:Back with a bang. (L.A. Stories).(Nadel Architects promotional briefcases)
Author:Semcken, Rebecca
Publication:Los Angeles Business Journal
Article Type:Brief Article
Geographic Code:1U9CA
Date:Jun 30, 2003
Words:149
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