Back to School II 2008 Feature Releases.

SAN FRANCISCO -- The following releases focuses on the topic Back to School II

ALL TIME-OFFS ARE IN EASTERN TIME, UNLESS NOTED STORIES MOVED AT 4:35 AM ET ON AUGUST 7, 2008.

Back To School: More Stressful Than Parents Think Source: The Partnership for a Drug-Free America

WESTON, Fla.--Skoobit Launches Online College Textbook Rental Service Source: Skoobit

Back-To-School Advertisers Cast Online Net Source: GoFish Corporation

NEWTON, Mass.--Families Scramble to Fill the 'Gap' to Cover Fall College Costs Source: SimpleTuition, Inc.

LANCASTER, Pa.--GeoNova Publishing, Inc.: Map Your Way to School Success Source: GeoNova Publishing, Inc.

WASHINGTON--Close the Educational Opportunity Gap for College-Bound Foster Youth Source: Orphan Foundation of America

STERLING, Va.-- NEW Lessons in Saving on Back-to-School Electronics Source: N.E.W. Customer Service Companies Inc. (NEW)

NATICK, Mass.--Students Save 25% at MoGo Back-To-School Sale Source: Newton Peripherals

ATLANTA--Give Your Student a High-Tech Boost This School Year Source: Wi-Ex

NEW YORK--Teachers Love This Video Game - Parents Will, Too! Source: Tabula Digita

WASHINGTON--Close the Educational Opportunity Gap for College-Bound Foster Youth (08/06/08, 12:09 ET), Source: Orphan Foundation of America

The following knowledgeable industry leaders and scholars from Business Wire's ExpertSource database are available to discuss topics relating to Back to School II

Lou DiGioia, MATHCOUNTS:

MATHCOUNTS is a national math enrichment, coaching & competition program that promotes middle school mathematics achievement in every U.S. state & territory. Celebrating its 25th anniversary, MATHCOUNTS is one of the most successful education partnerships involving volunteers, educators, industry sponsors & students.

PR Contact: Barbara Pflughaupt
Title: Principal
Email: [e-mail]
Telephone: [phone]

Dr. Thomas Carroll, President of the National Commission on Teaching and America's Future, leads the organization's efforts to raise standards for teaching and learning, improve professional development, and restructure school environments so that the needs of all students are met. Dr. Carroll has great expertise on education issues pertaining to teacher quality. In 2003, NCTAF released the groundbreaking report No Dream Denied: A Pledge to Americas Children, which showed the US has a teacher retention problem, not a teacher shortage. Dr. Carroll can provide examples on best practices for strong teacher induction or mentoring programs, and teacher preparation programs. He can offer a shrewd diagnosis of the problems that plague schools and offer strategies to turn those schools around. Of particular concern are the inequitable conditions that exist in many schools that serve low-income and minority students, NCTAF is working to make sure that all students have access to a quality education in a school organized for success.

PR Contact: Don Goncalves
Title: Senior Vice President
Email: [e-mail]
Telephone: [phone]

Catherine Nunes , TimeToo, is a pro at assisting women and families with schedules, activities and planning that make it easier to manage and keep track of busy households, home tasks and the schedules that collide in a busy household. In 2002, Catherine published the first in a line of family schedule products, the Baby Tracker to assist parents in easily tracking the daily schedules and activities of their children. And to share with other women her successful formula in shortening the time it took her to make daily child care drop-offs and pick-ups. She founded Time Too to both publish and sell her time-saving products. In summer 2008, Catherine designed and published a new line of family smart calendars and schedule accessories, aptly called Family Tracker, specifically organized around family life and use to make recording and organizing big, busy schedules easier and more instantly useable. Today, Catherine and Time Too also publish and offer free resources and pre-formatted checklists, handy reference forms, click and print school forms and downloads under a new centralized website offering, the Tic Toc spot. (grand opening July 2008). The first TicToc schedule helper is a free click and print, vacation ready preplist for families to save time and hassle in the necessary household prep to get out the door. Catherine offers her unique blend of real-life wit, problem solving and passion for shortcuts to deliver pretty timely, practically stunning, simply savvy solutions to save time in tasks dealing with family and home management. Topics and Tips on: -Smart and Simple Scheduling for the Whole Family -Getting Your Family on the Same Page (Literally) -Getting Your Day Back -Easily Tracking Need-to-Know Information -The Art of Piling and Find-it-Fast Filing

Name: Catherine Nunes
Title: Chief TickTock
Email: [e-mail]
Telephone: [phone]

Marshal Cohen is chief industry analyst of The NPD Group. He has been following retail trends for more than 30 years. He is a national expert on the retail industry and has followed the retail trends for more than thirty years, both at NPD and as the head of leading fashion and apparel companies. Marshal is also one of the foremost authorities on consumer behavior as demonstrated in his book, Why Customers Do What They Do. In addition to his duties at NPD, Marshal is currently a guest professor at North Carolina State University, School of Textiles. He is introducing students and faculty to techniques for analyzing and applying data. Marshal also leads many top firms in long range and strategic planning sessions. He utilizes motivational presentations to help launch corporate goals and kick-off meetings. Marshal is available to offer his expert insights and commentary on these and other industry-related questions: --What makes consumers tick? --What are the key areas of growth and opportunity in your industry? --How are consumers spending their discretionary dollars? --What can department stores do to get the consumer back? --What makes a brand successful? Since joining NPD in 1999, Marshal has held a variety of positions analyzing and interpreting NPD's uniquely combined consumer and point-of-sale tracking services for the apparel and footwear industries. His career began in the training program at Bloomingdale's, where he worked his way up to merchandise manager. From there, he became president of WilliWear and subsequently president of Stanley Blacker. He was also founder, owner and president of Motive Marketing Group. After receiving his BSBA degree in Marketing and Finance, Marshal was an associate professor of marketing at The American University in Washington, D.C.

Research and Publications: Marshal is frequently quoted in print publications like Fortune, The Wall Street Journal, The New York Times, Time, and Women's Wear Daily. Additionally, he has appeared on many broadcast news outlets including "Today," "Good Morning America," "CBS Sunday Morning," and is a regular guest on Bloomberg TV and CNBC. He is also a frequent speaker at key industry events such as The Fairchild CEO Summits, The National Retail Federation's (NRF) Annual Convention and The American Apparel and Footwear Association's (AAFA) Annual Convention.

Contact Information
PR Contact: Beth Boyle
Title: Sr. Public Relations Manager
Email: [e-mail]
Telephone: [phone]

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The following are upcoming Features Package release dates:

August 11 - Arts & Entertainment III
August 12 - Home & Garden IV
August 26 - Fantasy Sports

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