Back to Basics Signs National Fitness Expert Chris Freytag to Represent New Line of Small Appliances; Chris Freytag's Personal Fitness Blender Available Fall 2006.

LAS VEGAS -- Back to Basics(R) Products Inc. today announced a partnership with Chris Freytag, fitness expert and author of national bestseller "Move to Lose," to endorse a line of branded small appliances. The multiyear contract gives Back to Basics the exclusive license for Chris Freytag small appliances, with the first product, Chris Freytag's Personal Fitness Blender by Back to Basics, debuting September 2006 at mass, specialty and fitness retailers nationwide.

The popular, busy mother of three has gained notoriety for her simple and straightforward approach to addressing weight loss and nutrition. Chris Freytag's Personal Fitness Blender represents a practical tool for maintaining an exercise program along with a healthy diet while managing today's hectic, fast-paced world.

"I was thrilled to find an appliance that actually fits with my busy lifestyle from a company I personally respect and whose products I have used for years," said Freytag of her decision to become a brand partner with Back to Basics. "I am passionate about helping others stay healthy and fit. This blender pairs well with my personal fitness philosophies, which are based on my own lifestyle and experiences."

Chris Freytag's Personal Fitness Blender combines functionality and convenience with personalization to provide refreshment and nutrition on the go. Upon mixing a smoothie, protein drink or meal replacement of choice, the 24-ounce blending container easily detaches from the blender's base to become a convenient travel mug -- ideal for any health enthusiast who wants to complement their fitness program with a healthy diet regimen. The two-speed Personal Fitness Blender features a 350-watt motor, a pulse dial, and a blending container/mug that fits automobile cup holders and is topped with a flip-up lid for spill-proof protection.

"Chris' simple approach to fitness and nutrition has won her many fans," said Back to Basics CEO Randy Hales. "We are thrilled to have this opportunity of partnering with Chris."

Editor's Note: Photography available. Please call Melissa Clyne at 801-486-6763 or cell, 801-860-1458; [e-mail].

About Chris Freytag

A fitness professional, author, mother of three and wife, Freytag understands firsthand the challenges of balancing healthy habits with the demands of a busy life. She has spent the last 17 years actively engaged in determining what works and what doesn't. Freytag is an ACE certified Personal Trainer, ACE certified Group Fitness Instructor and an ACE certified Lifestyle and Weight Management Consultant. She is YogaFit Certified and STOTT Pilates trained on the mat and reformer. Freytag is best known on a national level as the Fitness Expert and Personal Trainer for ShopNBC, a home shopping cable TV network and for Rodale Publishing's Prevention Magazine. Her workouts have been featured in many magazines and videos. For more information, visit www.chrisfreytag.com.

About Back to Basics

Founded in 1971, Back to Basics(R) is a leading producer of innovative kitchenware products. The company designs, develops, markets, and distributes products that make food preparation easier and quicker. With the mission to successfully combine "Family, Food, and Fun," Back to Basics offers a range of kitchenware products that help people enjoy making the foods they love. Chief among them are Back to Basics' Smoothie Makers -- an innovative approach to blending that has reinvigorated the entire blender market category while bringing convenience to the kitchen for millions of consumers worldwide. Other Back to Basics product categories include small appliances for making hot drinks, popcorn, snacks, and icy treats, in addition to a co-branded Disney Kitchenware Collection. Launching Back to Basics' toaster category, the Egg & Muffin Toaster brings home yet another family favorite. This privately held company made the Inc. 500 list for growth in 2003, 2004 and 2005. For more information, visit www.backtobasicsproducts.com.

(C)2006 Back to Basics Products Inc. Back to Basics is a registered trademark of Back to Basics Products Inc. in the United States and other countries. All other brand and product names are trademarks or registered trademarks of their respective companies.