Bacardi U.S.A., Inc., to Use Centiv's Instant Impact System.

Business Editors

VERNON HILLS, Ill.--(BUSINESS WIRE)--April 22, 2003

Centiv, Inc. (NASDAQ: CNTV), announced today that Bacardi U.S.A Inc. has reached an agreement to provide its Instant Impact(TM) system to their field sales organization throughout the U.S. Instant Impact manages the entire process of designing, delivering and tracking on demand point-of-sale signage through an innovative Web application.

Bacardi U.S.A. Inc., markets BACARDI(R) rums (the #1 selling distilled spirit brand in the world) and MARTINI & ROSSI(R). It also sells DEWAR'S(R) scotch whiskies, BOMBAY(R) Gins, DRAMBUIE(R) Liqueurs and DISARONNO Originale Liqueur.

Bill Anderson, VP National Sales Manager for Bacardi U.S.A. Inc., said, "the Centiv solution falls right into place with our strategy to be able to provide value added service to our customers through on demand signage at the point of purchase and consumption. This is the solution that will place our sales force at the forefront of the industry trend towards customization at the regional and local level. With Centiv's ability to ship our signage within 24-48 hours, we will be able to penetrate markets in a much more efficient manner. We view the relationship with Centiv as a long term initiative for Bacardi and the Bacardi sales team."

"The addition of Bacardi to our portfolio of premier clients is an important strategic advancement for Centiv," stated Centiv's CEO John P. Larkin. "Instant Impact is quickly becoming the industry standard for custom signage in Alcoholic Beverages and associated products."

About Centiv(R)

Centiv, Inc. (NASDAQ: CNTV), headquartered in Vernon Hills, IL, offers solutions for locally customized POP signage to the consumer products, food and packaged goods industries. The delivered product is high quality, digitally produced signage that is mass-customized for the unique requirements of each retail location. Centiv is a registered trademark in the U.S. Patent and Trademark Office. Additional information regarding Centiv, Inc., may be obtained by contacting Centiv headquarters, 998 Forest Edge Drive, Vernon Hills, IL 60061. Phone [phone] or fax [phone], or visit its website: http://www.centiv.com for a product demonstration.

This press release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this press release and include all statements that are not historical statement of fact. The words "may", "would", "could", "will", "increase", "expect", "implement", "estimate", "anticipate", "believes", "intends", "plans", and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that such statements are not guarantees of future performance and involve various risks and uncertainties, many of which are beyond the Company's control. Actual results may differ materially from those discussed in the forward-looking statements as a result of factors described below. These risks include, but are not limited to, competitive market pressures, material changes in customer demand, availability of labor, the Company's ability to perform contracts, governmental policies adverse to the computer industry, economic and competitive conditions, and other risks outside the control of the Company, as well as those factors discussed in detail in the Company's filings with the Securities and Exchange Commission, including "Factors That May Affect Future Results" section of the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2002.