Bacardi Names Former Mobil Executive to Head Public Affairs, Communications.Business Editors WASHINGTON--(BUSINESS WIRE)--March 6, 2000 Bacardi Limited today announced the appointment of Robert J. O'Leary to the position of Vice President of Public Affairs Those public information, command information, and community relations activities directed toward both the external and internal publics with interest in the Department of Defense. Also called PA. See also command information; community relations; public information. & Communications. O'Leary also has been appointed to the Executive Committee of the corporation. Based in Bacardi's Washington, D.C. offices, O'Leary will oversee the company's worldwide government relations, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and corporate reputation strategies. Before joining Bacardi, O'Leary, 49, served as General Manager of Global Public Affairs for Mobil Corporation, based in Fairfax, Virginia Fairfax is an independent city forming an enclave within the confines of Fairfax County, in the Commonwealth of Virginia. Although politically independent of the surrounding county, the City of Fairfax is nevertheless its county seatGR6. . During his four years with Mobil, he directed the energy industry leader's overall corporate communications and public affairs activities. Most recently, he served as Mobil's lead executive for internal and external communications related to the company's merger with Exxon Corporation. "We're delighted to have Bob join the Bacardi team," said Bacardi Limited President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. George B. Reid, Jr. "The growth of Bacardi into a very successful and global multi-brand industry leader warrants the development of a world-class public affairs and communications program for the corporation. Bob's track record with global corporate leaders like Mobil, known for its outstanding public affairs programs, will nicely complement the tremendous experience and skill of our entire leadership team." Prior to joining Mobil, O'Leary was Vice President of Public Relations and Advertising for Unisys Corporation of Blue Bell, Pennsylvania Blue Bell is a census-designated place (CDP) in Whitpain Township in Montgomery County, Pennsylvania, in the United States. As of the 2000 census, its population was 6,395. . In addition to his seven years with Unisys, O'Leary worked for IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) Corporation for 11 years, holding several key advertising and public relations leadership assignments, including oversight of IBM's marketing communications activities in Latin America and the Far East, and the direction of IBM's personal computer advertising. A graduate of Penn State University, O'Leary began his career at United Technologies Corporation in Hartford, Connecticut. O'Leary, his wife and two children, reside in Great Falls, Virginia Great Falls is a census-designated place (CDP) in Fairfax County, Virginia, United States. The population was 8,549 at the 2000 census. Although primarily a bedroom community for Washington, D.C. . Bacardi Limited, headquartered in Bermuda, is a global leader in the worldwide distilled spirits industry. In addition to the world-famous Bacardi Rums, Bacardi Limited also owns a host of celebrated spirits brands, including Dewar's, Bombay and Martini & Rossi. |
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